Updates From Apple “Latest Creation” Special Event
- January 27th, 2010 - 5.53 pm UTC
- Apple News, World of Apple Events, iPad
- Alex Brooks
Apple’s special event will begin momentarily. Follow updates below (newest first). Refresh for updates.
- That’s it. Event finished.
- “Apple’s the one place we can do this: we built battery tech, chip tech, software — we bring all those things together in a way no one else can do.”
- Case that doubles as stand also available.
- iPad has accessories including a keyboard dock.
- iPad shipping in 60 days, 3G models in 90 days.
- “At $499 a lot of people can afford an iPad. 16GB is our base model. For 32GB it’s $100 more, and for $100 more than that you get $64GB. The 3G models cost another $130.”
- iPad pricing starts at $499.
- “iPad, the whole internet in your hand”
- All iPads unlocked and are GSM. Use micro-sims.
- International deals coming in June-July timeframe.
- No contract, can cancel at anytime.
- AT&T providing the service.
- Unlimited plan for $29.99.
- First plan includes 250MB data per month for $14.99
- iPad models available with 3G built-in.
- iPad syncs with iTunes like the iPod and iPhone. Everything is synced through iTunes.
- Compatibility with Mac versions and the iPad can connect to a projector.
- Keynote, Pages and Numbers available for $9.99 each.
- Phil Schiller on stage. Completely reworked versions of Pages, Keynote and Numbers.
- iWork UI rebuilt for iPad.
- “Now something very exciting” iWork
- Steve demo’ing iBooks store. Some books showing at $14.99
- “We’re very excited about this.”
- Apple has developed a new app called iBooks for e-book reading.
- Steve back on stage.
- Demo of Need for Speed shift from EA. Demonstrating the speed of the iPad.
- Demo from the New York Times who have developed an app.
- Demos from developers.
- Developers can develop for the large display. New SDK available today including iPad tools.
- All the apps in the App Store will run on iPad.
- “We built the iPad to run virtually every one of these apps unmodified right out of the box. We can do that in two ways — do it with pixel for pixel accuracy in a black box, or we can pixel-double and run them in full-screen.”
- Scott Forstall on stage to talk about 3rd party software
- Over a month of standby battery life
- 10 hour battery life
- 802.11n wireless, Bluetooth 2.1+
- 16, 32, or 64GB of flash storage.
- Powered by custom chip called the A4 running at 1GHz
- Super precise touch display
- 0.5-inches thin, weighs 1.5 pounds has a 9.7-inch IPS display.
- Demonstrating calendars, Maps street view, iTunes, iTunes store, HD YouTube playback
- Demonstrating typing with two hands, all fingers.
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- Two-pane email view.
- Steve demonstrating web surfing “scrolling is super smooth”
- “iPad is an awesome way to enjoy your music collection. And, of course, we have the iTunes store built right into the iPad.”
- “a wonderful way to share your photos. Built in a calendar. Address book, great maps app with Google Maps.”
- On-screen keyboard
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- Steve holding iPad, very thin. Customisable home screen looks like a mix between OS X and iPhone OS.
- Introducing iPad.
- A device would have to do things like web browsing better than a laptop.
- “Everyone uses a laptop and/or a smartphone. The question has arisen lately: is there room for a third category device in the middle?”
- “Let’s get to the main event.”
- “Apple is the largest mobile devices business in the world today”
- Apple a $50 billion company.
- Over 140,000 apps in the App Store and over 3 billion downloads.
- 284 retail stores open
- We’ve recently sold our 250 millionth iPod
- Steve on stage.
- Press is being seated.
- 5 minutes until showtime.
