Tim Cook and His Last Run in With Being CEO
- January 15th, 2009 - 10.30 pm UTC
- Apple News, Steve Jobs
- Alex Brooks
Many will recall that this is not the first time that Apple Chief Operating Officer has stepped in while CEO Steve Jobs dealt with a medical condition.
Back in 2004 Cook ran the shop for just over one month while Steve Jobs recovered from surgery that removed a malignant tumour from his pancreas. At the time Apple’s stock also suffered in a similar way to how it has today dropping 2.3% on August 2, 2004 the day following Steve Jobs email from his hospital bed. By September 1, 2004 AAPL was back at $35.86 or a 10.9% gain since early August.

The differences between Apple now and Apple then are fairly stark, in July 2004 the company reported earnings of $61 million on sales of $2.014 billion. Apple had around $5 billion in the bank.
In Apple’s last quarterly statement (the next is due on January 21) the company announced $1.14 billion on sales of $7.9 billion, with nearly $25 billion in cash.
Tim Cook was given the title of Chief Operating Officer in 2005 and oversees Apple’s supply chains, sales, and support services as well as the company’s Mac division.
In 2006 the Wall Street Journal profiled Cook describing him as a “low-key operator” who fixed Apple’s serious manufacturing and inventory issues in the late 90’s. Cook is also said to have a reputation for detail.
Fortune also published an extensive profile of Cook in late 2008 after months of speculation about Jobs’ health, the article was aptly titled “The genius behind Steve”.
Image courtesy of Flickr user lemagit.
