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Top End MacBook Air Price Drops by $500

Thursday 3rd July, 2008 - 22:12 CET

Posted in: Apple News, MacBook Air

Written by: Alex Brooks

Today Apple quietly dropped the price of the top-end MacBook Air.

The MacBook Air features a 1.8GHz processor and a 64GB solid state drive, the current price for this model is $2598, compared to $3098 previously.

The lower-end model featuring a 1.6GHz processor and 80GB hard drive remains the same at $1799.

Apple has emailed those who currently have the top-end model on order:

To Our Valued Apple Customer:

Apple has announced a price drop for a component(s) of the MacBook Air that you recently ordered. We have automatically adjusted your order to reflect the new lower price.

For up-to-date information on your order, please visit our Order Status website at . After your order is shipped, you can also obtain tracking information on this site.

Thank you for your shopping at the Apple Store.

Sincerely,
Apple Online Store Support

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Details of Intel and Apple Dealings Over MacBook Air

Friday 13th June, 2008 - 21:30 CET

Posted in: Apple News, Intel, MacBook Air

Written by: Alex Brooks

Fortune reports on the growing relationship between Apple and Intel since the announcement three years ago that Apple would ditch IBM PowerPC processors for Intel’s offerings.

Last year Apple asked Intel to supply a small, thin processor for use in a very thin notebook.

“That was the first time they actually worked together on a custom project,” says Tim Bajarin, president of the Creative Strategies consulting firm. “Before that, everything was pretty much off the shelf. As a result, the relationship grew even further.”

Initially Intel said they couldn’t help but remembered that they had shelved a project a few years before.

Years earlier, researchers had dreamed up a similar chip in a tiny package, but the idea had been put on the back burner after PC makers gave it a ho-hum reception. The concept just had to be dusted off. “We had that small chip package pretty much sitting on the shelf,” Rattner recalls. Within a year, Intel had updated it to meet Apple’s needs and delivered it in volume.

Apple used the processor in the MacBook Air announced at Macworld 2008, Intel’s chief technology officer Justin Rattner says that Intel is working with Apple on more projects that are “equally aggressive”.

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Entire MacBook Line-Up to Feature LED BLU’s by 2009

Wednesday 21st May, 2008 - 22:00 CET

Posted in: Apple Rumour, MacBook, MacBook Air, MacBook Pro, Steve Jobs

Written by: Alex Brooks

The transition which began last year appears to be coming to an end with Apple’s remaining notebooks set to receive LED back lit units by 2009.

According to the Chinese-language Economic Daily News (EDN) Apple plans to use back light unit maker (BLU) Kenmos Technology to help complete a promise Apple made last year to transition all notebooks to LED-lit displays.

Since Steve Jobs’ open letter declaring Apple’s aim to become “greener” the company made LED-lit display standard on the 15-inch MacBook Pro, and an option on the 17-inch MacBook Pro, but in a storming move for the industry introduced the MacBook Air with the brighter and more power efficient LED backlit technology.

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Review: MacBook Air

Monday 19th May, 2008 - 09:00 CET

Posted in: MacBook Air, Reviews, WoA Feature Articles

Written by: Alex Brooks

At Macworld 2008 Steve Jobs took the stage at the Moscone West in San Francisco and gave us a mass of new goodies to drool over, of particular interest was an expansion of Apple’s notebook lineup. The addition marks the first serious foray into a new form-factor of notebook for several years, and particular sought after since the demise of the 12-inch PowerBook in 2006.

The MacBook Air was long rumoured prior to its release to be an “ultra-portable”, but when Jobs finally showed off the Air at Macworld it became clear that Apple avoided the niche market of ultra-portables and instead headed for the ultra-thin notebook market. The Air lacks the power of the MacBook, has no optical drive and doesn’t contain a removable battery but instead is incredibly thin, features long battery life and has a full-size keyboard.

Read more…

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Gallery: MacBook Air Unboxing, Comparison Shots

Wednesday 14th May, 2008 - 23:00 CET

Posted in: MacBook Air, World of Apple Galleries

Written by: Alex Brooks

To compliment an upcoming review of the MacBook Air, World of Apple presents a gallery of photos unboxing the MacBook Air with some accessories including the optional SuperDrive.

Size comparison shots against the MacBook Pro and iPhone are also included in the gallery.

The MacBook Air review will follow in the near future.

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MacBook Air Bluetooth Firmware Update 1.0 - 1.2MB

No details provided

Pro Applications Update 2008-01 - 63.7MB

This update improves reliability for Apple’s professional applications and is recommended for all users of Final Cut Studio, Final Cut Server, Logic Studio, and Shake.

Detailed release notes available here.

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Update: MacBook Air, MacBook Pro, MacBook, iMac Firmware Updates

Wednesday 9th April, 2008 - 00:26 CET

Posted in: Apple News - Software Updates, MacBook, MacBook Air, MacBook Pro, iMac

Written by: Alex Brooks

MacBook Air EFI Firmware Update 1.0 - 2.3MB

This update fixes several issues to improve the stability of MacBook Air computers.

MacBook EFI Firmware Update 1.2 - 1.8MB

This update fixes several issues to improve the stability of MacBook computers.

After the firmware is successfully applied to your Mac, your Boot ROM Version will be:

MB31.008E.B02

MacBook Pro EFI Firmware Update 1.5 - 3.1MB

This update fixes several issues to improve the stability of MacBook Pro computers.

After the firmware is successfully applied to your Mac, your Boot ROM Version will be:

MBP21.00A5.B08 or MBP31.0070.B07

iMac EFI Firmware Update 1.3 - 1.6MB

This update fixes several issues to improve the stability of iMac computers.

After the firmware is successfully applied to your Mac, your Boot ROM Version will be:

IM71.007A.B03

Firmware Restoration CD 1.6 - 30MB

The Firmware Restoration CD can restore the firmware of an Intel-based Macintosh computer.

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MacBook Air SMC Update 1.0 - 551KB

The SMC Update fine tunes the speed and operation of the internal fan.

iPod shuffle Firmware 1.0.4

The iPod shuffle firmware 1.0.4 delivers enhanced support for the new 2GB shuffle as well as fixing unspecified bugs.

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Intel to Intro 160GB SSD Next Quarter

Monday 10th March, 2008 - 23:30 CET

Posted in: Apple Rumour, Intel, MacBook Air, News of Interest

Written by: Alex Brooks

Intel will next quarter introduce several new high-speed solid state drives (SSDs) including a new 160GB; double the capacity of the current drive used in the MacBook Air.

The new drives are expected to be 2.5-inch drives as well as 1.8-inch, the latter being compatible with the MacBook Air.

Intel’s NAND chief Troy Winslow also told News.com that the new Intel drives will boast transfer rates far superior to any existing offers.

With new competition, drive speeds will jump. Currently, the fastest SSDs from companies like Samsung approach 100MB/second for reading data. “What I can tell you is ours is much better than that,” Winslow said. Hard drives typically read data at about half this speed

The chief also added that the entire product line will include SATAII interfaces, delivering up to 3Gbps.

Finally the price of SSDs is expected to drop considerably over the next few years. It costs upwards of $1000 to use an SSD in a notebook these days but by 2010 this price could be reduced to just $200.

“Price declines are historically 40 percent per year,” said Winslow. “And in 2009, a 50 percent reduction, then again in 2010.

Finally Winslow highlighted the increasing role SSDs are playing in the server market due to the ability to accelerate performance more than sixfold when compared to even the highest performing traditional hard drives.

Winslow said that Intel recently did a video-on-demand demonstration where it streamed 4,000 videos simultaneously. Just to do the streaming (not to store the video), it took 62 15,000 RPM (very high-performance) hard drives, he said. “We were able to replace those 62 hard drives with 10 SATA (SSD) technology drives,” he said.

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MacBook Air Demand Strong?

Monday 3rd March, 2008 - 14:10 CET

Posted in: Apple News, MacBook Air

Written by: Alex Brooks

Ars Technica reports on some homegrown research about the MacBook Air.

When the MacBook Air was released in January this year it was widely considered to be a very niche product and likely to head down the same road as the Cube. But Ars’ investigations show that initial sales of the Air are very promising.

The site first quotes that the online Apple store in some markets is predicting 5-7 business days for MacBook Air deliveries; Amazon is also reporting to be shipping orders on or after March 16th.

One Best Buy source told the site that stock has been pretty thin.

Moving onto brick and mortar stores, the site found out that Apple stores around Boston garnered a motto over the weekend: “no Air for you.”

Apple Stores in Cambridgeside, North Shore, Burlington and Natick were completely out of stock with employees from some stores stating that demand has been “extremely high” with some customers paying extra for the SSD model which remains in stock at most locations.

Reports from flagship stores in San Francisco, New York, Chicago and Los Angeles state that the Air is out of stock but is coming in on a daily basis.

Even at the flagship store on Regents Street, London stock is said to be selling out the moment it is in.

Apple is currently offering a MacBook Air stock checker for Apple Stores across America for those not willing to take a chance of just turning up at their local store.

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