World of Apple

Apple has posted the QuickTime stream of today’s special event on its website. Lets just recap on today’s news:

• Refreshed iPod shuffle
• New iPod nano
• New iPod classic
• Introducing iPod touch
• Price drop for iPhone
• iTunes Wi-Fi Music Store
• iTunes now with iPhone ringtone support
• Apple and Starbucks partnership
• iPod Hi-Fi discontinued

iPod touch

Apple has also posted a few further prices of interest:

• iPod nano advert
• iPod nano Gallery
• iPod touch Guided Tour Video
• iPod touch gallery
• iPod classic gallery

Apple today introduced the new iPod classic, featuring 80GB or 160GB of storage that holds your entire collection of music, photos, video, podcasts and games-up to 40,000 songs or 200 hours of video. Now in its sixth generation, the new iPod classic delivers all the features customers love about their iPods, plus an enhanced user interface featuring Cover Flow and a new all-metal enclosure. iPod classic is priced at just $249 for the 80GB model and $349 for the 160GB model.

“The first iPod put 1,000 songs in your pocket-this new iPod classic can put 40,000 songs in your pocket,” said Steve Jobs, Apple’s CEO. “With a thinner, all-metal enclosure and an enhanced user interface, the iPod classic is ideal for people who want to hold everything on their iPod.”

The new iPod classic holds up to 160GB of storage in an all-metal anodized aluminum and polished stainless steel enclosure. iPod classic works seamlessly with iTunes® so you can import, manage and then easily sync your favorite content. You can buy music, video and games for your iPod classic from the iTunes Store with more than six million songs available for preview and one-click purchase.

The new iPod classic features up to 40 hours of music playback and seven hours of video playback in the 160GB model, and up to 30 hours of music playback and five hours of video playback in the 80GB model on a single charge,* letting users enjoy their entire collections of music, audiobooks, audio and video podcasts, music videos, television shows and movies wherever they go.

Both iPod classic models are available immediately worldwide in silver and black. The 80GB iPod classic model is $249 (US) and the 160GB iPod classic is $349 (US).

Apple today introduced the all new iPod nano, bringing video playback, an enhanced user interface featuring Cover Flow, and an incredible new design to the world’s most popular music player. The new iPod nano features a larger two-inch display with 204 pixels per inch, which lets users watch their favorite movies, TV shows and music videos in the same resolution they currently enjoy on the video iPod. iPod nano also includes three fun games, and additional games can be purchased from the online iTunes Store. iPod nano delivers up to 24 hours of audio playback or five hours of video playback on a single charge, and is encased in a beautiful new all-metal design made with anodized aluminum and polished stainless steel and comes in five new colors — silver, black, blue, green and a (PRODUCT) RED special edition.

“We’ve taken the most popular music player in the world and added stunning video playback just in time for the holiday season,” said Steve Jobs, Apple’s CEO. “The iPod nano just keeps getting better and better with each new generation.”

The all new iPod nano features a 204 pixel per inch display that is 65 percent brighter than the previous generation and delivers 320×240 resolution that is perfect for watching your favorite movies and TV shows on the go. iPod nano also features an enhanced user interface that shows off album artwork and photos like never before, and now includes Cover Flow, so you can scroll through your entire music collection by album cover artwork using the Click Wheel.

The all new iPod nano is perfect for playing iPod games and comes pre-loaded with iQuiz, the entertainment trivia game; Vortex, a fast-paced 360 degree brick-bashing game; and Klondike, the popular solitaire card game. Additional games will be available for iPod nano later this month from the iTunes Store, including Sudoku and Tetris from Electronic Arts and Ms. PAC-MAN from NAMCO.

Available today, the 4GB iPod nano comes in silver for just $149 (US) and the 8GB model is available in silver, black, blue, green and a (PRODUCT) RED special edition for just $199 (US).

Apple today introduced the new iPod touch featuring Apple’s revolutionary multi-touch user interface that enables users to find and enjoy all of their music, videos and more on its gorgeous widescreen display with just the touch of a finger. First introduced on iPhone, the multi-touch interface uses pioneering new software to present the perfect user interface for each application. The iPod touch also includes Wi-Fi wireless networking, the first on any iPod, and three amazing applications that use it-Safari, the most advanced browser on any mobile device, lets users wirelessly view web pages just as they look on their computer, and features Google Search or Yahoo! oneSearch; Apple’s YouTube application lets users wirelessly watch over 10 million free videos from the Internet’s most popular video website; and the new iTunes Wi-Fi Music Store lets users wirelessly browse, preview and buy songs and albums from the most popular online music store in the world. The iPod touch is an unbelievable 8 mm thin, and is priced starting at just $299.

“The iPod touch is a landmark iPod, ushering in a whole new generation of features based on its revolutionary multi-touch interface and built-in Wi-Fi wireless networking,” said Steve Jobs, Apple’s CEO. “People are going to be amazed at how thin it is and how much it does.”

The iTunes Wi-Fi Music Store lets you browse the iTunes Top Ten lists of songs and albums overall or by genre, check out new releases and “What’s Hot,” or search for your favorite songs, albums or artists. You can preview any song for free, then purchase and download the ones you like directly onto your iPod touch over Wi-Fi. The music you download will be automatically uploaded into your iTunes library the next time you sync your iPod touch with your computer.

The new iPod touch is scheduled to be available later this month. The 8GB iPod touch model is $299 (US) and the 16GB iPod model is $399 (US)

Apple has confirmed the rumoured September 5th Special Event this evening. Apple confirmed the event by sending invitations to select members of the media.

The invitation features a cover flow style front with the foremost album cover containing a silhouette iTunes dance holding an iPod.

Unlike the event earlier this month, this event will be held at the Moscone Centre which contains far more seating than Apple’s Town Hall.

It appears that over the last day or so a few major online retailers have cut the price of the 5.5G iPod.

Currently you can get a 30GB or 80GB iPod for about $20 off at Amazon, Best Buy, Circuit City and J&R online stores.

Notably the online Apple Store, Target’s online store, and Wal-mart are not showing the same discounts.

Earlier in the month EA delivered Sims bowling for the 5G iPod, not the games company has released Sims Pool.

Run the table — on your iPod! Create and customize a Sim, select a game mode, and enter the pool hall for exciting action. Play 9-ball, 8-ball or fun trick-shot mode. Hit your Sim’s goals by playing the right angles and sinking smoot hshots. With one-thumb ease, use the Click Wheel to set cue ball position, select cue angle, add spin, adjust power, and then shoot. The Sims Pool comes alive with vibrant graphics, realistic physics, multiple game modes, and immersive sound effects.

The game is available for $4.99 (£3.99) from the iTunes Store.

Electronics Arts has released Sims Bowling for Fifth-Generation iPods.

Sims Bowling for fifth-generation iPods

“Join The Sims for fun bowling action! Enjoy challenging, realistic bowling anytime,” reads a description of the title. “Use the Click Wheel to control, aim, adjust your power, add spin, and then send the ball screaming down the lane.”

“The Sims Bowling party comes to life with vibrant graphics, sound effects, and multiple game modes,” the description continues. “Enjoy ‘Sims Life,’ in which you create a Sim and compete in a popularity contest, or bowl against a friend in ‘Pass-n-Play.”

The game costs $4.99 (£3.99) and is available from the iTunes Store. The game is compatible with fifth-generation iPods running software version 1.2 only, the game is not compatible with the iPhone.

Apple has made a new iPod game available through the iTunes Store. The game which works solely on the 5th generation iPod is based on the TV show Lost.

Join your favorite castaways in their quest to seek the truth and survive in the official iPod game of the hit television series Lost. Help Jack search for dynamite, tend to the wounded, and avoid the black smoke. Relive the crash scene, open the hatch, and ultimately try your best to escape from the Others. Immerse yourself into their mysterious world with authentic settings and a genuine storyline created by the writers behind the hit show.

The game costs $4.99 and is available from the iTunes Store.

Apple UK has quietly cut the price of the iPod shuffle by £6.

The iPod shuffle which used to cost £55 now costs £49.

Back in April Apple UK reduced prices of its larger video iPods. The 30GB iPod now costs £179 down from £189. The 80GB version saw a £20 price cut down from £239.