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	<title>World of Apple &#187; Apple Rumour</title>
	<atom:link href="http://news.worldofapple.com/category/apple-rumour/feed/" rel="self" type="application/rss+xml" />
	<link>http://news.worldofapple.com</link>
	<description>Mac News, Rumours and Opinions That You Want to Hear.</description>
	<pubDate>Mon, 08 Sep 2008 09:16:49 +0000</pubDate>
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			<item>
		<title>iPhone 2.1 at September 9 Event, iTunes 8 Likely</title>
		<link>http://news.worldofapple.com/archives/2008/09/06/iphone-21-at-september-9-event-itunes-8-likely/</link>
		<comments>http://news.worldofapple.com/archives/2008/09/06/iphone-21-at-september-9-event-itunes-8-likely/#comments</comments>
		<pubDate>Sat, 06 Sep 2008 19:00:02 +0000</pubDate>
		<dc:creator>Alex Brooks</dc:creator>
		
		<category><![CDATA[Apple Rumour]]></category>

		<category><![CDATA[iPhone Rumour]]></category>

		<guid isPermaLink="false">http://news.worldofapple.com/?p=2489</guid>
		<description><![CDATA[Ars Technica originally had some doubts on the likeliness of iTunes 8 making an appearance at next Tuesday&#8217;s media event but now believes that iTunes 8 is expected to be released at the event.
In addition to the release of iTunes 8, Ars also believes that the latest iPhone firmware will be released.
Of interest is that [...]]]></description>
			<content:encoded><![CDATA[<p>Ars Technica originally had <a href="http://arstechnica.com/journals/apple.ars/2008/09/05/rumors-surface-on-whats-coming-in-itunes-8">some doubts</a> on the likeliness of iTunes 8 making an appearance at next Tuesday&#8217;s media event but <a href="http://arstechnica.com/journals/apple.ars/2008/09/06/on-itunes-8-and-hunches-also-iphone-2-1-for-tuesday">now believes</a> that iTunes 8 is expected to be released at the event.</p>
<p>In addition to the release of iTunes 8, Ars also believes that the latest iPhone firmware will be released.</p>
<p>Of interest is that Ars reports that features in the 2.1 firmware &#8220;were specifically removed from developer seeds in order to keep them secret from the world&#8221;.</p>]]></content:encoded>
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		</item>
		<item>
		<title>Photo of 4G iPod Nano Leaked?</title>
		<link>http://news.worldofapple.com/archives/2008/09/06/photo-of-4g-ipod-nano-leaked/</link>
		<comments>http://news.worldofapple.com/archives/2008/09/06/photo-of-4g-ipod-nano-leaked/#comments</comments>
		<pubDate>Sat, 06 Sep 2008 14:36:17 +0000</pubDate>
		<dc:creator>Alex Brooks</dc:creator>
		
		<category><![CDATA[Apple Rumour]]></category>

		<category><![CDATA[iPod Rumour]]></category>

		<guid isPermaLink="false">http://news.worldofapple.com/?p=2488</guid>
		<description><![CDATA[Engadget has posted of a purported photo of the fourth generation iPod nano which is expected to be released at next Tuesday&#8217;s special event.
Purported photo of 4G iPod nano
The photo is consistent with rumours that the new iPod nano would return to the long thin form factor and feature a longer display. The new iPod [...]]]></description>
			<content:encoded><![CDATA[<p>Engadget has <a href="http://www.engadget.com/2008/09/05/ipod-nano-4g-leaked-in-actual-factual-really-real-spy-photo/">posted of a purported photo</a> of the fourth generation iPod nano which is expected to be released at <a href="http://news.worldofapple.com/archives/2008/09/02/lets-rock-september-9-special-event-confirmed/">next Tuesday&#8217;s special event</a>.</p>
<p><div class="image" style="float: none; margin: 8px auto 8px auto;"><a href="http://images.worldofapple.com/ipod_nano_4g_spy1.jpg" target="_blank"><img src="http://images.worldofapple.com/tn_ipod_nano_4g_spy1.jpg" alt="" /></a><span>Purported photo of 4G iPod nano</span></div>
<p>The photo is consistent with rumours that the new iPod nano would return to the long thin form factor and feature a longer display. The new iPod nano also reportedly has a curved design.</p>]]></content:encoded>
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		</item>
		<item>
		<title>New iTunes 8 Visualisation Revealed? [Update]</title>
		<link>http://news.worldofapple.com/archives/2008/09/05/new-itunes-8-visualisation-revealed/</link>
		<comments>http://news.worldofapple.com/archives/2008/09/05/new-itunes-8-visualisation-revealed/#comments</comments>
		<pubDate>Fri, 05 Sep 2008 20:30:56 +0000</pubDate>
		<dc:creator>Alex Brooks</dc:creator>
		
		<category><![CDATA[Apple Rumour]]></category>

		<guid isPermaLink="false">http://news.worldofapple.com/?p=2487</guid>
		<description><![CDATA[It is being speculated that the new visualisation which is meant to be making its way to iTunes 8 could be based on Flight404&#8217;s Magnetosphere.
Kevin Rose described the new visualiser in iTunes 8 as &#8220;trippy&#8221; and Magnetosphere certainly fits the bill.

Magnetosphere was a free plugin for iTunes until a few months back when the download [...]]]></description>
			<content:encoded><![CDATA[<p>It is being speculated that the new visualisation which is meant to be making its way to iTunes 8 could be based on <a href="http://flight404.com/blog/">Flight404&#8217;s Magnetosphere</a>.</p>
<p>Kevin Rose <a href="http://news.worldofapple.com/archives/2008/09/03/itunes-8-to-feature-genius-recommendations-new-visualisations/">described the new visualiser</a> in iTunes 8 as &#8220;trippy&#8221; and Magnetosphere certainly fits the bill.<br />
<object width="400" height="250"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=169308&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" /><embed src="http://vimeo.com/moogaloop.swf?clip_id=169308&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="400" height="250"></embed></object></p>
<p>Magnetosphere was a free plugin for iTunes until a few months back when the download was pulled, the creator has since stated that the software has been <a href="http://allanwhite.net/index.php/blog/comments/itunes_8_rumors/">&#8220;sold to a third party&#8221;</a>.</p>
<p>Another example of Magnetosphere is <a href="http://www.flight404.com/_videos/magnetosphere/index.html">available in higher resolution here</a>.</p>
<p>[Update] Kevin Rose has <a href="http://twitter.com/kevinrose/statuses/911395014">confirmed on Twitter</a> that Magnetosphere is the visualisation he saw in a version of iTunes 8.</p>]]></content:encoded>
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		</item>
		<item>
		<title>Photo of New iPod Nano Revealed?</title>
		<link>http://news.worldofapple.com/archives/2008/09/04/photo-of-new-ipod-nano-revealed/</link>
		<comments>http://news.worldofapple.com/archives/2008/09/04/photo-of-new-ipod-nano-revealed/#comments</comments>
		<pubDate>Thu, 04 Sep 2008 17:00:43 +0000</pubDate>
		<dc:creator>Alex Brooks</dc:creator>
		
		<category><![CDATA[Apple Rumour]]></category>

		<category><![CDATA[iPod Rumour]]></category>

		<guid isPermaLink="false">http://news.worldofapple.com/?p=2483</guid>
		<description><![CDATA[Alibaba the world&#8217;s largest B2B marketplace has posted a photo of what appears to be a 4th generation iPod nano.

The image corresponds with rumours and other imagery that has been making the rounds over the last week.
On September 9th, Apple will be holding a special event where the new iPod nano is expected to be [...]]]></description>
			<content:encoded><![CDATA[<p>Alibaba the world&#8217;s largest B2B marketplace has posted a photo of what appears to be a 4th generation iPod nano.</p>
<p><div class="image" style="float: left; margin: 8px 8px 8px 0;"><a href="http://images.worldofapple.com/053447-Screen_Protector_for_iPod_Nano_4th_Gen_Welcome_OEM_ODM__400.jpg" target="_blank"><img src="http://images.worldofapple.com/tn_053447-Screen_Protector_for_iPod_Nano_4th_Gen_Welcome_OEM_ODM__400.jpg" alt="" /></a><span></span></div>
<p>The image corresponds with rumours and <a href="http://news.worldofapple.com/archives/2008/09/04/new-ipod-dimensions-revealed/">other imagery</a> that has been making the rounds over the last week.</p>
<p>On September 9th, Apple will be <a href="http://news.worldofapple.com/archives/2008/09/02/lets-rock-september-9-special-event-confirmed/">holding a special event</a> where the new iPod nano is expected to be released.</p>]]></content:encoded>
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		</item>
		<item>
		<title>New iPod Dimensions Revealed?</title>
		<link>http://news.worldofapple.com/archives/2008/09/04/new-ipod-dimensions-revealed/</link>
		<comments>http://news.worldofapple.com/archives/2008/09/04/new-ipod-dimensions-revealed/#comments</comments>
		<pubDate>Wed, 03 Sep 2008 23:06:47 +0000</pubDate>
		<dc:creator>Alex Brooks</dc:creator>
		
		<category><![CDATA[Apple Rumour]]></category>

		<category><![CDATA[iPod Rumour]]></category>

		<guid isPermaLink="false">http://news.worldofapple.com/?p=2482</guid>
		<description><![CDATA[iLounge has published what it claims are the dimensions of the new iPod nano and iPod touch which are expected to be released next week at the September 9th Special event.

The diagrams suggest that the iPod nano will return to the longer design of the second-generation model. The diagrams also suggest somewhat of a curved [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.ilounge.com/index.php/news/comments/ipod-nano-4g-touch-2g-dimensions-revealed/">iLounge has published</a> what it claims are the dimensions of the new iPod nano and iPod touch which are expected to be released next week at the <a href="http://news.worldofapple.com/archives/2008/09/02/lets-rock-september-9-special-event-confirmed/">September 9th Special event</a>.</p>
<p><div class="image" style="float: none; margin: 8px auto 8px auto;"><a href="http://images.worldofapple.com/133402-nano4g_400.jpg" target="_blank"><img src="http://images.worldofapple.com/tn_133402-nano4g_400.jpg" alt="" /></a><span></span></div>
<p>The diagrams suggest that the iPod nano will return to the longer design of the second-generation model. The diagrams also suggest somewhat of a curved design.</p>
<p><div class="image" style="float: none; margin: 8px auto 8px auto;"><a href="http://images.worldofapple.com/133402-touch2g_400.jpg" target="_blank"><img src="http://images.worldofapple.com/tn_133402-touch2g_400.jpg" alt="" /></a><span></span></div>
<p>The iPod touch appears to be receiving a similar look to the iPhone 3G, gaining a more tapered design. The diagrams show a slightly thicker iPod touch compared to the current model and external volume controls also appear present.</p>
<p>Separately, iPod case manufacturer XSKN has <a href="http://www.xskn.com/default.aspx?m=Products&#038;sid=287&#038;cid=2746">begun promoting</a> 4th generation iPod nano protection cases.</p>]]></content:encoded>
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		</item>
		<item>
		<title>iTunes 8 to Feature &#8216;Genius&#8217; Recommendations, New Visualisations</title>
		<link>http://news.worldofapple.com/archives/2008/09/03/itunes-8-to-feature-genius-recommendations-new-visualisations/</link>
		<comments>http://news.worldofapple.com/archives/2008/09/03/itunes-8-to-feature-genius-recommendations-new-visualisations/#comments</comments>
		<pubDate>Wed, 03 Sep 2008 22:39:22 +0000</pubDate>
		<dc:creator>Alex Brooks</dc:creator>
		
		<category><![CDATA[Apple Rumour]]></category>

		<category><![CDATA[iPod Rumour]]></category>

		<category><![CDATA[iTunes Store]]></category>

		<guid isPermaLink="false">http://news.worldofapple.com/?p=2481</guid>
		<description><![CDATA[Last week Kevin Rose pinpointed September 9 as the date on which Apple would unveil new iPods as well a &#8220;big update&#8221; to iTunes. Apple has now officially confirmed next weeks Special Event and with that news Kevin Rose has spoke further on iTunes 8.
In a short blog post on his own website Rose wrote:
iTunes [...]]]></description>
			<content:encoded><![CDATA[<p>Last week Kevin Rose <a href="http://news.worldofapple.com/archives/2008/08/26/more-rosey-rumours/">pinpointed September 9</a> as the date on which Apple would unveil new iPods as well a &#8220;big update&#8221; to iTunes. Apple has now officially confirmed next weeks Special Event and with that news Kevin Rose has spoke further on iTunes 8.</p>
<p>In a <a href="http://kevinrose.com/blogg/2008/9/3/whats-new-in-itunes-8.html">short blog post</a> on his own website Rose wrote:</p>
<p><i>iTunes 8 includes Genius, which makes playlists from songs in your library that go great together. Genius also includes Genius sidebar, which recommends music from the iTunes Store that you don&#8217;t already have.</p>
<p>With iTunes 8, browse your artists and albums visually with the new Grid view; download your favorite TV shows in HD quality from the iTunes Store; sync your media with iPod nano (4th generation), iPod classic (2nd generation), and iPod touch (2nd generation); and enjoy a stunning new music visualizer.</i></p>
<p>Rose clearly states that the information comes from a new source but is consistent with details he has heard before.</p>
<p>In addition to these details Kevin Rose <a href="http://twitter.com/kevinrose/statuses/907054263">sent out a post on Twitter</a> talking of &#8220;trippy&#8221; visualisations in iTunes 8 describing it as:</p>
<p><i>the new iTunes 8.0 visualizations are really trippy - there is one with planet like objects wrapping around each other w/stars/light streams</i></p>]]></content:encoded>
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		</item>
		<item>
		<title>Sept. 9th Event: A &#8220;Very Big Deal&#8221;</title>
		<link>http://news.worldofapple.com/archives/2008/09/03/sept-9th-event-a-very-big-deal/</link>
		<comments>http://news.worldofapple.com/archives/2008/09/03/sept-9th-event-a-very-big-deal/#comments</comments>
		<pubDate>Wed, 03 Sep 2008 18:52:18 +0000</pubDate>
		<dc:creator>Dean Putney</dc:creator>
		
		<category><![CDATA[Apple News]]></category>

		<category><![CDATA[Apple Rumour]]></category>

		<category><![CDATA[News of Interest]]></category>

		<guid isPermaLink="false">http://news.worldofapple.com/?p=2480</guid>
		<description><![CDATA[Apple usually tries to keep the down low on releases, but when they&#8217;ve got something they think is really special, they want to make sure everybody who isn&#8217;t living under a rock with their ears filled with concrete hears about it. According to Cult of Mac, next week&#8217;s event is one of those &#8220;shout it [...]]]></description>
			<content:encoded><![CDATA[<p>Apple usually tries to keep the down low on releases, but when they&#8217;ve got something they think is really special, they want to make sure everybody who isn&#8217;t living under a rock with their ears filled with concrete hears about it. According to <a href="http://cultofmac.com/apples-sept-9th-event-is-a-big-deal/2675">Cult of Mac</a>, next week&#8217;s event is one of those &#8220;shout it from the mountaintops&#8221; events.</p>
<p>According to Cult of Mac, one journalist reported that “Apple just told me it’s a big deal and I should try to be there.”</p>
<p>Let&#8217;s hope the buzz is justified.<br />
[via <a href="http://gadgets.boingboing.net/2008/09/03/apple-pr-says-next-w.html">Boing Boing Gadgets</a>]</p>]]></content:encoded>
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		</item>
		<item>
		<title>Cases Available for 4th Generation iPod Nano</title>
		<link>http://news.worldofapple.com/archives/2008/09/02/cases-available-for-4th-generation-ipod-nano/</link>
		<comments>http://news.worldofapple.com/archives/2008/09/02/cases-available-for-4th-generation-ipod-nano/#comments</comments>
		<pubDate>Tue, 02 Sep 2008 13:24:58 +0000</pubDate>
		<dc:creator>Alex Brooks</dc:creator>
		
		<category><![CDATA[Apple Rumour]]></category>

		<category><![CDATA[News of Interest]]></category>

		<category><![CDATA[iPod Rumour]]></category>

		<guid isPermaLink="false">http://news.worldofapple.com/?p=2476</guid>
		<description><![CDATA[Engadget is reporting that its sister site Engadget Spanish has gained some hands on time with an iPod nano case designed for a currently unreleased model.

The case which is believed to be for the 4th generation iPod nano was spotted at IFA 2008 expo being held in Berlin this week.
The case is by Hama and [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.engadget.com/2008/09/01/hands-on-with-hamas-ipod-nano-4g-case-at-ifa/">Engadget is reporting</a> that its sister site Engadget Spanish has gained some hands on time with an iPod nano case designed for a currently unreleased model.<br />
<div class="image" style="float: left; margin: 8px 8px 8px 0;"><a href="http://images.worldofapple.com/hamafundasipodnano4g-2-hama.jpg" target="_blank"><img src="http://images.worldofapple.com/tn_hamafundasipodnano4g-2-hama.jpg" alt="" /></a><span></span></div>
The case which is believed to be for the 4th generation iPod nano was spotted at IFA 2008 expo being held in Berlin this week.</p>
<p>The case is by Hama and is a Sport Case specifically labelled &#8220;for iPod nano 4G&#8221; and closely resembles rumours that <a href="http://news.worldofapple.com/archives/2008/08/24/irumors-abound/">circulated last month</a> about a taller iPod nano that is expected to be released this month..</p>]]></content:encoded>
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		</item>
		<item>
		<title>At&#038;T and Apple Working on iPhone Tethering?</title>
		<link>http://news.worldofapple.com/archives/2008/08/29/att-and-apple-working-on-iphone-tethering/</link>
		<comments>http://news.worldofapple.com/archives/2008/08/29/att-and-apple-working-on-iphone-tethering/#comments</comments>
		<pubDate>Fri, 29 Aug 2008 14:00:23 +0000</pubDate>
		<dc:creator>Alex Brooks</dc:creator>
		
		<category><![CDATA[AT&amp;T / Cingular]]></category>

		<category><![CDATA[Apple Rumour]]></category>

		<category><![CDATA[iPhone Rumour]]></category>

		<guid isPermaLink="false">http://news.worldofapple.com/?p=2472</guid>
		<description><![CDATA[Gizmodo has posted an email purportedly from Steve Jobs in response to a complaint about AT&#038;T not offering tethering on the iPhone even though many other smartphones offer it as a $30/month add-on plan.
The email from Jobs read:
We agree, and are discussing it with ATT.
Steve
Sent from my iPhone]]></description>
			<content:encoded><![CDATA[<p><a href="http://gizmodo.com/5043218/rumor-apple-and-att-developing-iphone-tethering-plan3">Gizmodo has posted an email</a> purportedly from Steve Jobs in response to a complaint about AT&#038;T not offering tethering on the iPhone even though many other smartphones offer it as a $30/month add-on plan.</p>
<p>The email from Jobs read:</p>
<p><i>We agree, and are discussing it with ATT.</p>
<p>Steve</p>
<p>Sent from my iPhone</i></p>]]></content:encoded>
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		<item>
		<title>More Rosey Rumours</title>
		<link>http://news.worldofapple.com/archives/2008/08/26/more-rosey-rumours/</link>
		<comments>http://news.worldofapple.com/archives/2008/08/26/more-rosey-rumours/#comments</comments>
		<pubDate>Tue, 26 Aug 2008 01:16:54 +0000</pubDate>
		<dc:creator>Dizzle</dc:creator>
		
		<category><![CDATA[Apple Rumour]]></category>

		<guid isPermaLink="false">http://news.worldofapple.com/?p=2459</guid>
		<description><![CDATA[Kevin Rose is predicting that September 9th will be the day that Apple will reveal new goodies to the faithful.  Mark your calendars.  Fortunately for Kevin, false Apple prophets are not stoned.]]></description>
			<content:encoded><![CDATA[<p>Kevin Rose is predicting that September 9th will be the day that Apple will reveal new goodies to the faithful.  Mark your calendars.  Fortunately for Kevin, false Apple prophets are not stoned.</p>]]></content:encoded>
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		</item>
		<item>
		<title>iRumors Abound!</title>
		<link>http://news.worldofapple.com/archives/2008/08/24/irumors-abound/</link>
		<comments>http://news.worldofapple.com/archives/2008/08/24/irumors-abound/#comments</comments>
		<pubDate>Sun, 24 Aug 2008 18:06:59 +0000</pubDate>
		<dc:creator>Dean Putney</dc:creator>
		
		<category><![CDATA[Apple Rumour]]></category>

		<category><![CDATA[iPod Rumour]]></category>

		<guid isPermaLink="false">http://news.worldofapple.com/?p=2451</guid>
		<description><![CDATA[We hesitated to post this Engadget article about Kevin Rose&#8217;s predictions of new iPods and other iStuff mostly because it seemed too&#8230; detailed. That, and as Engadget points out themselves, Kevin hasn&#8217;t been a –to put it kindly– very reliable source. 
Recycleosphere has a fairly well thought out summary of the rumor mill&#8217;s latest predictions, [...]]]></description>
			<content:encoded><![CDATA[<p>We hesitated to post <a href="http://www.engadget.com/2008/08/23/kevin-rose-unearths-redesigned-ipod-nano-digs-for-more/">this Engadget article</a> about Kevin Rose&#8217;s predictions of new iPods and other iStuff mostly because it seemed too&#8230; detailed. That, and as Engadget points out themselves, Kevin hasn&#8217;t been a –to put it kindly– <a href="http://www.engadget.com/2006/12/03/kevin-rose-confirms-iphone/">very reliable source</a>. </p>
<p>Recycleosphere has a fairly <a href="http://recycleosphere.com/2008/08/24/what’s-next-from-apple-new-ipods-sept-22-iphone-os-21-itunes-80/">well thought out summary</a> of the rumor mill&#8217;s latest predictions, including a thorough picking through Mr. Rose&#8217;s comments. They take into consideration some key points about iPod touch price decreases, Microsoft&#8217;s position in the PMP game, and an iTunes subscription service that, while considered as any rumor, are well worth reading. </p>
<p>I personally am worried about the suggestion that an &#8220;iTunes Unlimited&#8221; subscription service could be on the horizon, considering the amount of bungling Apple&#8217;s been doing with MobileMe and the AppStore and previously with .Mac. It seems to me that Apple needs a helping hand in designing and maintaining their interactive web stores and web infrastructure.</p>]]></content:encoded>
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		</item>
		<item>
		<title>Apple Begins Discontinuing iPod Line</title>
		<link>http://news.worldofapple.com/archives/2008/08/21/apple-begins-discontinuing-ipod-line/</link>
		<comments>http://news.worldofapple.com/archives/2008/08/21/apple-begins-discontinuing-ipod-line/#comments</comments>
		<pubDate>Wed, 20 Aug 2008 23:30:22 +0000</pubDate>
		<dc:creator>Alex Brooks</dc:creator>
		
		<category><![CDATA[Apple Rumour]]></category>

		<category><![CDATA[iPod Rumour]]></category>

		<guid isPermaLink="false">http://news.worldofapple.com/?p=2432</guid>
		<description><![CDATA[AppleInsider reports that retail sources have disclosed signs that point towards Apple&#8217;s current line of iPods being ready for a refresh, news that corresponds with recent rumours of an iPod refresh in September.
In the US Target employees have reported to the rumour site that iPod models have recently seen their status change from &#8220;Active&#8221; to [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.appleinsider.com/articles/08/08/20/retail_sources_say_its_closing_time_for_current_ipod_line.html">AppleInsider reports</a> that retail sources have disclosed signs that point towards Apple&#8217;s current line of iPods being ready for a refresh, news that corresponds with <a href="http://news.worldofapple.com/archives/2008/08/08/analyst-predicts-september-special-event/">recent rumours</a> of an iPod refresh in September.</p>
<p>In the US Target employees have reported to the rumour site that iPod models have recently seen their status change from &#8220;Active&#8221; to &#8220;Discontinued&#8221; when scanned with scanners.</p>
<p>Over in the UK, massive retailer Argos is said to be preparing to clear inventory in anticipation of new models in &#8220;coming weeks&#8221;.</p>
<p><i>A person familiar with the plans says the company recently took receipt of new point-of-sale displays promoting &#8220;price cuts&#8221; that should hit the retail floor during the last week of August or first week of September.</i></p>
<p>The displays are said to be &#8220;giant wall graphic[s]&#8221;.</p>]]></content:encoded>
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		<title>iPhone Firmware 2.1 Beta 4 Handed to Select Developers</title>
		<link>http://news.worldofapple.com/archives/2008/08/17/iphone-firmware-21-beta-4-handed-to-select-developers/</link>
		<comments>http://news.worldofapple.com/archives/2008/08/17/iphone-firmware-21-beta-4-handed-to-select-developers/#comments</comments>
		<pubDate>Sun, 17 Aug 2008 15:30:42 +0000</pubDate>
		<dc:creator>Alex Brooks</dc:creator>
		
		<category><![CDATA[Apple Rumour]]></category>

		<category><![CDATA[iPhone Apps / Development]]></category>

		<category><![CDATA[iPhone Rumour]]></category>

		<guid isPermaLink="false">http://news.worldofapple.com/?p=2423</guid>
		<description><![CDATA[Apple&#8217;s latest Beta of iPhone firmware 2.1 reportedly disables any previous implementations of Apple&#8217;s Push Notification System.
Beta 4 of iPhone firmware version 2.1 comes with the usual &#8220;bug fixes&#8221; description but completely removes any support for Apple&#8217;s Push Notification Service which will help apps communicate via the Internet in the background without the app running.
Apple [...]]]></description>
			<content:encoded><![CDATA[<p>Apple&#8217;s latest Beta of iPhone firmware 2.1 <a href="http://www.appleinsider.com/articles/08/08/17/fourth_iphone_2_1_beta_takes_out_push_notification_feature.html">reportedly disables</a> any previous implementations of Apple&#8217;s Push Notification System.</p>
<p>Beta 4 of iPhone firmware version 2.1 comes with the usual &#8220;bug fixes&#8221; description but completely removes any support for Apple&#8217;s Push Notification Service which will help apps communicate via the Internet in the background without the app running.</p>
<p>Apple does offer an explanation for the removal of PNS stating that &#8220;further development&#8221; is required, but offers no timeframe on when it will return.</p>
<p>iPhone firmware 2.1 is expected in mid-September.</p>]]></content:encoded>
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		<title>MacBook Air Speed Bump Soon?</title>
		<link>http://news.worldofapple.com/archives/2008/08/15/macbook-air-speed-bump-soon/</link>
		<comments>http://news.worldofapple.com/archives/2008/08/15/macbook-air-speed-bump-soon/#comments</comments>
		<pubDate>Fri, 15 Aug 2008 20:00:21 +0000</pubDate>
		<dc:creator>Alex Brooks</dc:creator>
		
		<category><![CDATA[Apple Rumour]]></category>

		<category><![CDATA[MacBook Air]]></category>

		<guid isPermaLink="false">http://news.worldofapple.com/?p=2421</guid>
		<description><![CDATA[PhoneNews is claiming that Apple is preparing to release a revision of the MacBook Air with a faster processor.
The site reports that the external appearance will stay the same but the new MacBook Air will feature a Penryn processor at speeds of 2.0GHz and above. The new MacBook Air is also said to include a [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.phonenews.com/macbook-air-revision-imminent-penryn-more-power-4126/">PhoneNews is claiming</a> that Apple is preparing to release a revision of the MacBook Air with a faster processor.</p>
<p>The site reports that the external appearance will stay the same but the new MacBook Air will feature a Penryn processor at speeds of 2.0GHz and above. The new MacBook Air is also said to include a higher capacity battery.</p>
<p><i> the CPU will be able to dramatically increase, from 2.0 GHz and potentially beyond. As such however, power drain will increase. Apple will curb that constraint with a higher-capacity battery. However, we can confirm that the new MacBook Air will require a 60W power adapter to fully charge, much like the current MacBook family.</i></p>
<p>The site also notes that he MacBook Air hard drive will &#8220;likely&#8221; be upgraded to 120GB as standard and add an optional 160GB.</p>]]></content:encoded>
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		<title>HSBC Considering Using iPhone?</title>
		<link>http://news.worldofapple.com/archives/2008/08/13/hsbc-considering-using-iphone/</link>
		<comments>http://news.worldofapple.com/archives/2008/08/13/hsbc-considering-using-iphone/#comments</comments>
		<pubDate>Wed, 13 Aug 2008 18:18:59 +0000</pubDate>
		<dc:creator>Alex Brooks</dc:creator>
		
		<category><![CDATA[Apple Rumour]]></category>

		<category><![CDATA[News of Interest]]></category>

		<category><![CDATA[iPhone]]></category>

		<guid isPermaLink="false">http://news.worldofapple.com/?p=2413</guid>
		<description><![CDATA[ZDNet Australia is reporting that large banking corporation HSBC is planning to ditch its current fleet of Blackberrys and switch it staff over to the iPhone. The bank has around 330,000 members of staff worldwide which could equate to over 200,000 iPhone orders.
&#8220;We are actually reviewing iPhones from a HSBC Group perspective &#8230; and when [...]]]></description>
			<content:encoded><![CDATA[<p>ZDNet Australia is reporting that large banking corporation HSBC is planning to ditch its current fleet of Blackberrys and switch it staff over to the iPhone. The bank has around 330,000 members of staff worldwide which could equate to over 200,000 iPhone orders.</p>
<p>&#8220;We are actually reviewing iPhones from a HSBC Group perspective &#8230; and when I say that, I mean globally,&#8221; HSBC&#8217;s Australia and New Zealand chief information officer Brenton Hush <a href="http://www.zdnet.com.au/news/hardware/soa/HSBC-could-order-200-000-iPhones/0,130061702,339291247,00.htm">told ZDNet Australia</a>.</p>
<p>&#8220;You know, it&#8217;s a big decision, especially when you have an existing fleet out there,&#8221; he said. &#8220;But it&#8217;s definitely something we are considering from a HSBC Group perspective.&#8221;</p>
<p>&#8220;I think [the iPhone] would change some underlying infrastructure considerations from an enterprise perspective,&#8221; he said .&#8221;But [Apple] have been pretty smart with the design.&#8221;</p>
<p>ZDNet adds that HSBC has a $6 billion annual technology budget and a team of technical support staff of over 30,000.</p>]]></content:encoded>
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		<title>Rumours of September Event Stack Up</title>
		<link>http://news.worldofapple.com/archives/2008/08/12/rumours-of-september-event-stack-up/</link>
		<comments>http://news.worldofapple.com/archives/2008/08/12/rumours-of-september-event-stack-up/#comments</comments>
		<pubDate>Tue, 12 Aug 2008 15:23:05 +0000</pubDate>
		<dc:creator>Alex Brooks</dc:creator>
		
		<category><![CDATA[Analyst Reports]]></category>

		<category><![CDATA[Apple Rumour]]></category>

		<category><![CDATA[MacBook]]></category>

		<category><![CDATA[iPod Rumour]]></category>

		<guid isPermaLink="false">http://news.worldofapple.com/?p=2409</guid>
		<description><![CDATA[Last week analyst Gene Munster wrote a note to clients informing them that Apple would most likely hold a Special Event in September to refresh its iPod lines and MacBook and MacBook Pro notebooks.
At the time the report was mainly pinned as speculative but Mac Rumors has heard &#8220;whispers&#8221; of an iPod touch refresh within [...]]]></description>
			<content:encoded><![CDATA[<p>Last week <a href="http://news.worldofapple.com/archives/2008/08/08/analyst-predicts-september-special-event/">analyst Gene Munster wrote</a> a note to clients informing them that Apple would most likely hold a Special Event in September to refresh its iPod lines and MacBook and MacBook Pro notebooks.</p>
<p>At the time the report was mainly pinned as speculative but <a href="http://www.macrumors.com/2008/08/12/september-event-to-introduce-ipod-updates-and-more/">Mac Rumors has heard &#8220;whispers&#8221;</a> of an iPod touch refresh within the specified timeframe but offers no details above this.</p>
<p>Today also saw another analyst for Piper Jaffray weighing in on the speculation. <a href="http://www.pcworld.com/businesscenter/article/149688/new_ipod_touch_and_macbooks_coming_soon_analysts_say.html">Mike Olson wrote</a> in a note to clients today that he expects a refresh to the iPod touch in line with the iPhone 3G. In addition Olson expects the starting price of the iPod touch to drop from $299 to $199.</p>
<p>Olson doesn&#8217;t mention the MacBook Pro in his report but does report on slimmer MacBooks cryptically explaining &#8220;exteriors made of plastic instead of aluminum and could also have a newly designed keyboards&#8221;.</p>]]></content:encoded>
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		<title>Analyst Predicts September Special Event</title>
		<link>http://news.worldofapple.com/archives/2008/08/08/analyst-predicts-september-special-event/</link>
		<comments>http://news.worldofapple.com/archives/2008/08/08/analyst-predicts-september-special-event/#comments</comments>
		<pubDate>Thu, 07 Aug 2008 23:12:10 +0000</pubDate>
		<dc:creator>Alex Brooks</dc:creator>
		
		<category><![CDATA[Analyst Reports]]></category>

		<category><![CDATA[Apple Rumour]]></category>

		<category><![CDATA[MacBook]]></category>

		<category><![CDATA[MacBook Pro]]></category>

		<category><![CDATA[iPod Rumour]]></category>

		<guid isPermaLink="false">http://news.worldofapple.com/?p=2403</guid>
		<description><![CDATA[This week Piper Jaffray analyst Gene Munster has sent a note to clients speculating on past years. The reports states that for the last three years Apple has held a Special Event in September and the analyst is predicting the same.
Munster in particular expects iPods to be the focus of the event with the iPod [...]]]></description>
			<content:encoded><![CDATA[<p>This week Piper Jaffray analyst Gene Munster has sent a note to clients speculating on past years. The reports states that for the last three years Apple has held a Special Event in September and the analyst is predicting the same.</p>
<p>Munster in particular expects iPods to be the focus of the event with the iPod shuffle and iPod nano taking a backseat receiving only capacity increases. On the other hand Munster does expect a price cut for the iPod touch down to $199 with a design change similar to that of the iPhone 3G.</p>
<p>In addition to an iPod announcement Munster also expects a complete overhaul of Apple&#8217;s notebook line barring the MacBook Air.</p>
<p>&#8220;We note that the MacBook has had the same design since its launch over two years ago, and the MacBook Pro has had essentially the same design since its launch over 2.5 years ago, which was very similar in design to the PowerBook G4 released over 5.5 years ago,&#8221; he told clients. &#8220;To compare, the long-running iMac G5 design lasted three years.&#8221;</p>
<p>Munster expects new looks for both the MacBook and MacBook Pro with the MacBook re-entering the $999 price point bracket.</p>
<p>The Jaffray analyst retains a Buy rating on AAPL with a price target of $250.</p>]]></content:encoded>
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		<title>LED Apple Cinema Displays at Macworld 2009?</title>
		<link>http://news.worldofapple.com/archives/2008/08/06/led-apple-cinema-displays-at-macworld-2009/</link>
		<comments>http://news.worldofapple.com/archives/2008/08/06/led-apple-cinema-displays-at-macworld-2009/#comments</comments>
		<pubDate>Wed, 06 Aug 2008 19:02:48 +0000</pubDate>
		<dc:creator>Alex Brooks</dc:creator>
		
		<category><![CDATA[Apple Cinema Display]]></category>

		<category><![CDATA[Apple Rumour]]></category>

		<category><![CDATA[Macworld 2009]]></category>

		<guid isPermaLink="false">http://news.worldofapple.com/?p=2390</guid>
		<description><![CDATA[Mac Rumors is reporting that those interested in buying a Apple Cinema Display should wait until Macworld 2009 in January. The rumour site has heard from a source of unknown reliability that Apple is preparing Apple Cinema Display refreshes.
The new Cinema Displays are expected to incorporate LED backlighting, completing Steve Jobs&#8217; promise of a greener [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.macrumors.com/2008/08/06/new-apple-cinema-displays-finally-at-mwsf-2009/">Mac Rumors is reporting</a> that those interested in buying a Apple Cinema Display should wait until Macworld 2009 in January. The rumour site has heard from a source of unknown reliability that Apple is preparing Apple Cinema Display refreshes.</p>
<p>The new Cinema Displays are expected to incorporate LED backlighting, <a href="http://news.worldofapple.com/archives/2007/05/02/jobs-seeks-greener-apple/">completing Steve Jobs&#8217; promise</a> of a greener Apple.</p>
<p>Mac Rumors adds that a 30-inch LED display is <a href="http://www.cdw.com/shop/products/default.aspx?EDC=1382377">currently available</a> from Samsung but is priced at $4735, considerably higher than the price of the current 30-inch Apple display.</p>
<p>Apple has not updated its line of Cinema Displays significantly since June 2004.</p>
<p>Macworld 2009 runs from January 5th - 9th 2009.</p>]]></content:encoded>
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		<item>
		<title>iPhone Nano Before Christmas?</title>
		<link>http://news.worldofapple.com/archives/2008/08/04/iphone-nano-before-christmas/</link>
		<comments>http://news.worldofapple.com/archives/2008/08/04/iphone-nano-before-christmas/#comments</comments>
		<pubDate>Mon, 04 Aug 2008 22:12:28 +0000</pubDate>
		<dc:creator>Alex Brooks</dc:creator>
		
		<category><![CDATA[Apple Rumour]]></category>

		<category><![CDATA[iPhone Rumour]]></category>

		<guid isPermaLink="false">http://news.worldofapple.com/?p=2384</guid>
		<description><![CDATA[UK newspaper the Daily Mail has posted that a &#8220;nano&#8221; version of the iPhone could be shipping in time for Christmas.
The newspaper offers very few details on the device itself although notes that the iPhone nano could be released at a £150 ($300) price point to pay-as-you-go customers.
The product will be launched in the UK [...]]]></description>
			<content:encoded><![CDATA[<p>UK newspaper the <a href="http://www.dailymail.co.uk/sciencetech/article-1041006/Apple-launch-iPhone-nano-time-Christmas.html?ITO=1490">Daily Mail has posted</a> that a &#8220;nano&#8221; version of the iPhone could be shipping in time for Christmas.</p>
<p>The newspaper offers very few details on the device itself although notes that the iPhone nano could be released at a £150 ($300) price point to pay-as-you-go customers.</p>
<p><i>The product will be launched in the UK at up to £150 for pay-as-you-go customers by O2, the mobile phone group owned by Spain&#8217;s Telefonica. &#8216;This will be a big one,&#8217; said an industry source</i></p>]]></content:encoded>
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		<title>Apple Advises Resellers of Mac and iPod Shortage</title>
		<link>http://news.worldofapple.com/archives/2008/08/04/apple-advises-resellers-of-mac-and-ipod-shortage/</link>
		<comments>http://news.worldofapple.com/archives/2008/08/04/apple-advises-resellers-of-mac-and-ipod-shortage/#comments</comments>
		<pubDate>Mon, 04 Aug 2008 22:00:25 +0000</pubDate>
		<dc:creator>Alex Brooks</dc:creator>
		
		<category><![CDATA[Apple News]]></category>

		<category><![CDATA[Apple Rumour]]></category>

		<category><![CDATA[MacBook]]></category>

		<category><![CDATA[MacBook Pro]]></category>

		<category><![CDATA[iPod Rumour]]></category>

		<guid isPermaLink="false">http://news.worldofapple.com/?p=2383</guid>
		<description><![CDATA[Last week Apple issued an advisement bulletin to its channel partners noting a production decrease of iPods and certain Mac models. The resulting decrease in production will cause a supply shortage in the coming weeks.
Apple informed resellers that they should place orders for approximately 4 weeks worth of their top selling iPod models adding that [...]]]></description>
			<content:encoded><![CDATA[<p>Last week Apple <a href="http://www.appleinsider.com/articles/08/07/30/apple_warns_resellers_of_mac_and_ipod_drought_says_load_up_now.html">issued an advisement bulletin</a> to its channel partners noting a production decrease of iPods and certain Mac models. The resulting decrease in production will cause a supply shortage in the coming weeks.</p>
<p>Apple informed resellers that they should place orders for approximately 4 weeks worth of their top selling iPod models adding that supplies could become very limited within the next week.</p>
<p>In addition to warning of iPod shortages Apple also warned resellers to place orders for at least 3 weeks worth of stock for existing Mac notebooks, specifically mentioning the MacBook and MacBook Pro but not the MacBook Air.</p>
<p>Such advisories are usually a good indication of revisions to the mentioned products.</p>]]></content:encoded>
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		<title>Foxconn Building Churning Out 800,000 iPhones a Week?</title>
		<link>http://news.worldofapple.com/archives/2008/08/04/foxconn-building-churning-out-800000-iphones-a-week/</link>
		<comments>http://news.worldofapple.com/archives/2008/08/04/foxconn-building-churning-out-800000-iphones-a-week/#comments</comments>
		<pubDate>Mon, 04 Aug 2008 18:21:27 +0000</pubDate>
		<dc:creator>Alex Brooks</dc:creator>
		
		<category><![CDATA[Apple Rumour]]></category>

		<category><![CDATA[iPhone Rumour]]></category>

		<guid isPermaLink="false">http://news.worldofapple.com/?p=2381</guid>
		<description><![CDATA[It is being reported that Foxconn the Taiwanese company that assembles the iPhone 3G for Apple has ramped up production to 800,000 units per week.
Techcrunch is reporting that the figures were received from a source &#8220;close to Apple with direct knowledge of the numbers&#8221;.
The article goes onto note that an output rate of over 40 [...]]]></description>
			<content:encoded><![CDATA[<p>It is being<a href="http://www.techcrunch.com/2008/08/04/foxconn-building-800000-iphones-a-week/"> reported that Foxconn</a> the Taiwanese company that assembles the iPhone 3G for Apple has ramped up production to 800,000 units per week.</p>
<p>Techcrunch is reporting that the figures were received from a source &#8220;close to Apple with direct knowledge of the numbers&#8221;.</p>
<p>The article goes onto note that an output rate of over 40 million units per year is above Foxconn&#8217;s current capacity which has led to concerns about quality control.</p>]]></content:encoded>
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		<title>Mac OS X 10.5.5 on Horizon</title>
		<link>http://news.worldofapple.com/archives/2008/07/31/mac-os-x-1055-on-horizon/</link>
		<comments>http://news.worldofapple.com/archives/2008/07/31/mac-os-x-1055-on-horizon/#comments</comments>
		<pubDate>Thu, 31 Jul 2008 22:06:32 +0000</pubDate>
		<dc:creator>Alex Brooks</dc:creator>
		
		<category><![CDATA[Apple Rumour]]></category>

		<category><![CDATA[Mac OS Seeds/Builds]]></category>

		<category><![CDATA[Mac OS X Leopard]]></category>

		<guid isPermaLink="false">http://news.worldofapple.com/?p=2378</guid>
		<description><![CDATA[AppleInsider reports that Apple is preparing to send the next major update to Mac OS X 10.5 to developers. The rumour site reports that developers could see the first build of Mac OS X 10.5.5 before the weekend.
No word at the moment on what exactly the update will include.]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.appleinsider.com/articles/08/07/30/apple_set_to_drop_mac_os_x_10_5_5_update_on_developers.html">AppleInsider reports</a> that Apple is preparing to send the next major update to Mac OS X 10.5 to developers. The rumour site reports that developers could see the first build of Mac OS X 10.5.5 before the weekend.</p>
<p>No word at the moment on what exactly the update will include.</p>]]></content:encoded>
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		<title>Next-Gen iPod Nano to Be Taller?</title>
		<link>http://news.worldofapple.com/archives/2008/07/31/next-gen-ipod-nano-to-be-taller/</link>
		<comments>http://news.worldofapple.com/archives/2008/07/31/next-gen-ipod-nano-to-be-taller/#comments</comments>
		<pubDate>Wed, 30 Jul 2008 23:05:51 +0000</pubDate>
		<dc:creator>Alex Brooks</dc:creator>
		
		<category><![CDATA[Apple Rumour]]></category>

		<category><![CDATA[iPod Rumour]]></category>

		<guid isPermaLink="false">http://news.worldofapple.com/?p=2376</guid>
		<description><![CDATA[iLounge is today reporting that the next-generation iPod nano will feature a taller design. According to the iPod news and rumour site the screen will match the aspect ration of the iPhone and iPod touch which is 1.5:1 up from the current 1.33:1 found on the current nano.
Microsoft Zune (left), artist rendition of 4G iPod [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.ilounge.com/index.php/backstage/comments/ipod-nano-4g-a-zune-alike/">iLounge is today reporting</a> that the next-generation iPod nano will feature a taller design. According to the iPod news and rumour site the screen will match the aspect ration of the iPhone and iPod touch which is 1.5:1 up from the current 1.33:1 found on the current nano.<br />
<div class="image" style="float: left; margin: 8px 8px 8px 0;"><a href="http://images.worldofapple.com/032002-nano_400.png" target="_blank"><img src="http://images.worldofapple.com/tn_032002-nano_400.png" alt="" /></a><span>Microsoft Zune (left), artist rendition of 4G iPod nano (right)</span></div>
<i>To fit the screen and Click Wheel neatly together, the new nano will adopt a form factor that shifts away from the almost square dimensions of the 2007 third-generation nano back towards the general shape of the first- and second-generation models. As one of our sources noted, it’s a surprise that the new nano will be bigger than the prior model, but the goal appears to be preservation of all of the prior model’s usability while adding a bigger screen, and there aren’t many other ways to accomplish that goal.</i></p>
<p>The article also notes that a <a href="http://9to5mac.com/rainbow-iPod-nano">recent rumour by 9to5Mac</a> that the iPod nanos will be multi-coloured is &#8220;most likely inaccurate&#8221;.</p>]]></content:encoded>
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		<item>
		<title>Apple Moving Towards Custom Chipsets?</title>
		<link>http://news.worldofapple.com/archives/2008/07/30/apple-moving-towards-custom-chipsets/</link>
		<comments>http://news.worldofapple.com/archives/2008/07/30/apple-moving-towards-custom-chipsets/#comments</comments>
		<pubDate>Wed, 30 Jul 2008 00:00:39 +0000</pubDate>
		<dc:creator>Alex Brooks</dc:creator>
		
		<category><![CDATA[Apple Rumour]]></category>

		<guid isPermaLink="false">http://news.worldofapple.com/?p=2373</guid>
		<description><![CDATA[AppleInsider has recently reported that Apple will make a significant architectural change within Macs in the near future.
The rumour site explains that in 2006 when Apple announced its move to Intel processors the company abandoned the use of custom chipsets on its motherboards. Instead Apple began using the same chipsets as the rest of the [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.appleinsider.com/articles/08/07/28/apples_next_gen_macs_to_have_something_special_under_the_hood.html">AppleInsider has recently reported</a> that Apple will make a significant architectural change within Macs in the near future.</p>
<p>The rumour site explains that in 2006 when Apple announced its move to Intel processors the company abandoned the use of custom chipsets on its motherboards. Instead Apple began using the same chipsets as the rest of the  of the PC industry.</p>
<p>AppleInsider goes on to reveal that Apple will forgo adopting the Intel Montevina chipset in its next generation of notebooks and that Apple could use a chipset not made by Intel at all.</p>
<p>Apple could use chipsets from NVidia, Via or AMD or alternatively the company could return to its PowerPC practices and manufacture a propriety chipset.</p>]]></content:encoded>
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		<item>
		<title>Glass Trackpad on Next MacBook, Due September?</title>
		<link>http://news.worldofapple.com/archives/2008/07/29/glass-trackpad-on-next-macbook-due-september/</link>
		<comments>http://news.worldofapple.com/archives/2008/07/29/glass-trackpad-on-next-macbook-due-september/#comments</comments>
		<pubDate>Tue, 29 Jul 2008 22:30:52 +0000</pubDate>
		<dc:creator>Alex Brooks</dc:creator>
		
		<category><![CDATA[Apple Rumour]]></category>

		<category><![CDATA[MacBook]]></category>

		<guid isPermaLink="false">http://news.worldofapple.com/?p=2372</guid>
		<description><![CDATA[It is being rumoured that the next generation of MacBook will be thinner than the current MacBook and MacBook Pro designs and will also include a glass trackpad and support multi-touch and the use of gestures.
The MacBook is also said to be made of one single piece of aluminium and will bear some resemblance to [...]]]></description>
			<content:encoded><![CDATA[<p>It is being <a href="http://blogs.computerworld.com/rumor_macbook_updates_to_include_glass_trackpad_other_goodies">rumoured</a> that the next generation of MacBook will be thinner than the current MacBook and MacBook Pro designs and will also include a glass trackpad and support multi-touch and the use of gestures.</p>
<p>The MacBook is also said to be made of one single piece of aluminium and will bear some resemblance to the MacBook Air.</p>
<p>Finally Seth Weintraub of ComputerWorld writes that he expects the new MacBook to be released in September.</p>]]></content:encoded>
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		<item>
		<title>New iPod Touch Referenced in New Firmware?</title>
		<link>http://news.worldofapple.com/archives/2008/07/29/new-ipod-touch-referenced-in-new-firmware/</link>
		<comments>http://news.worldofapple.com/archives/2008/07/29/new-ipod-touch-referenced-in-new-firmware/#comments</comments>
		<pubDate>Tue, 29 Jul 2008 21:53:23 +0000</pubDate>
		<dc:creator>Alex Brooks</dc:creator>
		
		<category><![CDATA[Apple Rumour]]></category>

		<category><![CDATA[iPod Rumour]]></category>

		<guid isPermaLink="false">http://news.worldofapple.com/?p=2371</guid>
		<description><![CDATA[The iPhone/iPod touch OS 2.1 software which revealed some upcoming features may also have uncovered the existence of a new iPod touch.
According to iPhoneAtlas the firmware contains a reference to an iPod labelled &#8220;iPod2,1&#8243; the current iPod touch is known as &#8220;iPod1,1&#8243;.
In contrast the first generation iPhone is labelled as &#8220;iPhone1,1&#8243; and the iPhone 3G [...]]]></description>
			<content:encoded><![CDATA[<p>The iPhone/iPod touch OS 2.1 software which <a href="http://news.worldofapple.com/archives/2008/07/25/iphone-os-21-seeded-to-developers/">revealed some upcoming features</a> may also have uncovered the existence of a new iPod touch.</p>
<p><a href="http://www.iphoneatlas.com/2008/07/29/new-ipod-touch-model-revealed-in-iphone-os-21/">According to iPhoneAtlas</a> the firmware contains a reference to an iPod labelled &#8220;iPod2,1&#8243; the current iPod touch is known as &#8220;iPod1,1&#8243;.</p>
<p>In contrast the first generation iPhone is labelled as &#8220;iPhone1,1&#8243; and the iPhone 3G &#8220;iPhone1,2&#8243;, these denominations do not change for storage differences.</p>
<p>In the past couple of years Apple has refreshed the iPod product line in September, it is likely that Apple plains to do this again this year.</p>]]></content:encoded>
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		<item>
		<title>iPhone OS 2.1 Seeded to Developers</title>
		<link>http://news.worldofapple.com/archives/2008/07/25/iphone-os-21-seeded-to-developers/</link>
		<comments>http://news.worldofapple.com/archives/2008/07/25/iphone-os-21-seeded-to-developers/#comments</comments>
		<pubDate>Fri, 25 Jul 2008 21:00:47 +0000</pubDate>
		<dc:creator>Alex Brooks</dc:creator>
		
		<category><![CDATA[Apple Rumour]]></category>

		<category><![CDATA[iPhone Apps / Development]]></category>

		<category><![CDATA[iPhone Rumour]]></category>

		<guid isPermaLink="false">http://news.worldofapple.com/?p=2364</guid>
		<description><![CDATA[Gearlive reports that Apple has seed the latest version of the iPhone OS to iPhone developers who registered before July 11th 2008.
Version 2.1 (beta 1, build 5F90) of the iPhone OS is said to include new Core Location features suggesting that turn-by-turn GPS could be on the horizon. Core Location is said to be able [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.gearlive.com/news/article/q208-apple-beta-testing-iphone-21-firmware/">Gearlive reports</a> that Apple has seed the latest version of the iPhone OS to iPhone developers who registered before July 11th 2008.</p>
<p>Version 2.1 (beta 1, build 5F90) of the iPhone OS is said to include new Core Location features suggesting that turn-by-turn GPS could be on the horizon. Core Location is said to be able to track your direction and speed.</p>
<p>Also included within the new OS is some early push notification APIs that allow applications to receive notifications in the background.</p>
<p>In addition to GearLive&#8217;s report <a href="http://www.macnn.com/articles/08/07/25/iphone.21.firmware.specs/">MacNN is noting</a> that some developers have found hints relating to copy and paste functionality.</p>
<p><i>One notes that in exploring the Localizable.strings entry under English.lproj in the current iPhone WebKit framework, there are entries for several commands the firmware does not currently support, including cutting, copying and pasting.</i></p>
<p>Apple&#8217;s own Greg Joswiak has <a href="http://news.worldofapple.com/archives/2008/07/15/joswiak-grilled-on-missing-iphone-features/">recently stated</a> that copy/paste functionality has not been high enough on the priority list so far, but suggested that there it could be coming in the future.</p>
<p>Apple also seeded a new version of the iPhone SDK to developers but the new SDK can not be used to submit Apps to the current App Store.</p>]]></content:encoded>
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		<item>
		<title>Orange to Offer iPhone 3G in UK?</title>
		<link>http://news.worldofapple.com/archives/2008/07/25/orange-to-offer-iphone-3g-in-uk/</link>
		<comments>http://news.worldofapple.com/archives/2008/07/25/orange-to-offer-iphone-3g-in-uk/#comments</comments>
		<pubDate>Fri, 25 Jul 2008 19:43:46 +0000</pubDate>
		<dc:creator>Alex Brooks</dc:creator>
		
		<category><![CDATA[Apple Rumour]]></category>

		<category><![CDATA[O2]]></category>

		<category><![CDATA[iPhone]]></category>

		<guid isPermaLink="false">http://news.worldofapple.com/?p=2362</guid>
		<description><![CDATA[Electric Pig claims that the exclusive agreement between O2 and Apple in the UK is due to &#8220;time-out&#8221; by the end of the year. The site also claims that &#8220;credible sources&#8221; have said that Orange intends to step-in as a second carrier.
According to the site Orange could begin offering the iPhone 3G as soon as [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://feeds.feedburner.com/~r/electricpig/~3/345471709/">Electric Pig claims</a> that the exclusive agreement between O2 and Apple in the UK is due to &#8220;time-out&#8221; by the end of the year. The site also claims that &#8220;credible sources&#8221; have said that Orange intends to step-in as a second carrier.</p>
<p>According to the site Orange could begin offering the iPhone 3G as soon as October.</p>
<p>Orange already sells the iPhone in France, Austria, Belgium, the Dominican Republic, Egypt, Jordan, Poland, Portugal, Romania, Slovakia, Switzerland and Africa.</p>]]></content:encoded>
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		<item>
		<title>Concerns Over Jobs&#8217; Health Stir Markets</title>
		<link>http://news.worldofapple.com/archives/2008/07/23/concerns-over-jobs-health-stir-markets/</link>
		<comments>http://news.worldofapple.com/archives/2008/07/23/concerns-over-jobs-health-stir-markets/#comments</comments>
		<pubDate>Wed, 23 Jul 2008 22:43:50 +0000</pubDate>
		<dc:creator>Alex Brooks</dc:creator>
		
		<category><![CDATA[Apple Financial News]]></category>

		<category><![CDATA[Apple News]]></category>

		<category><![CDATA[Apple Rumour]]></category>

		<category><![CDATA[Steve Jobs]]></category>

		<guid isPermaLink="false">http://news.worldofapple.com/?p=2358</guid>
		<description><![CDATA[Ever since Steve Jobs&#8217; bout with cancer back in 2004 investors and fans alike have had concerns of the possible return of the very rare form of pancreatic cancer.

Speculation over Jobs&#8217; health has hit fever pitch this week after Monday&#8217;s conference call in which a company executive responded to a question about Mr. Jobs’s condition [...]]]></description>
			<content:encoded><![CDATA[<p>Ever since Steve Jobs&#8217; <a href="http://news.worldofapple.com/archives/2008/03/06/fortune-reveals-jobs-hid-cancer-for-nine-months/">bout with cancer</a> back in 2004 investors and fans alike have had concerns of the possible return of the very rare form of pancreatic cancer.<br />
<div class="image" style="float: left; margin: 8px 8px 8px 0;"><a href="http://images.worldofapple.com/chart_23708.gif" target="_blank"><img src="http://images.worldofapple.com/tn_chart_23708.gif" alt="" /></a><span></span></div>
Speculation over Jobs&#8217; health has hit fever pitch this week after Monday&#8217;s conference call in which a company executive responded to a question about Mr. Jobs’s condition by saying that it was &#8220;a private matter&#8221;. That added to the <a href="http://news.worldofapple.com/archives/2008/06/10/steve-jobs-has-common-bug-now-on-the-mend/">concerns over Jobs&#8217; weight in June</a> following his gaunt appearance at WWDC has caused some turbulence in the Apple stock this week.</p>
<p>But <a href="http://www.nytimes.com/2008/07/23/technology/23apple.html?_r=1&#038;partner=rssuserland&#038;emc=rss&#038;pagewanted=all&#038;oref=slogin">according to the New York Times</a>, Jobs has confirmed to several people that he is doing well and that after his initial surgery is completely cancer free.</p>
<p>The publication adds that Mr. Jobs has stated to people close to him that he had a surgical procedure this year to address a problem that was contributing to a loss of weight.</p>]]></content:encoded>
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		<item>
		<title>&#8220;MacBook Touch&#8221; Coming Soon?</title>
		<link>http://news.worldofapple.com/archives/2008/07/22/macbook-touch-coming-soon/</link>
		<comments>http://news.worldofapple.com/archives/2008/07/22/macbook-touch-coming-soon/#comments</comments>
		<pubDate>Tue, 22 Jul 2008 22:32:09 +0000</pubDate>
		<dc:creator>Alex Brooks</dc:creator>
		
		<category><![CDATA[Apple Rumour]]></category>

		<guid isPermaLink="false">http://news.worldofapple.com/?p=2356</guid>
		<description><![CDATA[MacDailyNews is going out on a limb and republishing a unconfirmed rumour sent to the site from the same source who tipped the site last year about the iTunes Wi-Fi store prior to its launch on the iPhone.
Think MacBook screen, possibly a bit smaller, in glass with iPhone-like, but fuller-featured Multi-Touch. Gesture library. Full Mac [...]]]></description>
			<content:encoded><![CDATA[<p>MacDailyNews is going out on a limb and <a href="http://www.macdailynews.com/index.php/weblog/comments/rumor_apples_secret_product_is_macbook_touch/">republishing a unconfirmed rumour</a> sent to the site from the same source who <a href="http://macdailynews.com/index.php/weblog/comments/14737/">tipped the site last year</a> about the iTunes Wi-Fi store prior to its launch on the iPhone.</p>
<p><i>Think MacBook screen, possibly a bit smaller, in glass with iPhone-like, but fuller-featured Multi-Touch. Gesture library. Full Mac OS X. This is why they bought P.A. Semi. Possibly with Immersion&#8217;s haptic tech. Slot-loading SuperDrive. Accelerometer. GPS. Pretty expensive to produce initially, but sold at &#8220;low&#8221; price that will reduce margins. Apple wants to move these babies. And move they will. This is some sick ****. App Store-compatible, able to run Mac apps, too. By October at the latest.</i></p>
<p>MDN notes that this is a rumour, and none of the information has been independently confirmed at this time.</p>]]></content:encoded>
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		<item>
		<title>Apple Notebook Price Drop?</title>
		<link>http://news.worldofapple.com/archives/2008/07/22/apple-notebook-price-drop/</link>
		<comments>http://news.worldofapple.com/archives/2008/07/22/apple-notebook-price-drop/#comments</comments>
		<pubDate>Tue, 22 Jul 2008 22:23:48 +0000</pubDate>
		<dc:creator>Alex Brooks</dc:creator>
		
		<category><![CDATA[Analyst Reports]]></category>

		<category><![CDATA[Apple Rumour]]></category>

		<guid isPermaLink="false">http://news.worldofapple.com/?p=2355</guid>
		<description><![CDATA[AppleInsider is today reporting on a note sent by investment firm Piper Jaffray to clients based on Apple&#8217;s outlook for the rest of 2008 and 2009.
During yesterdays financial conference call Apple stated that it expects gross margins to be down from 34.8% to 31.5% in the current quarter (Q408) with a further decline to 30% [...]]]></description>
			<content:encoded><![CDATA[<p>AppleInsider is <a href="http://www.appleinsider.com/articles/08/07/22/apple_may_be_eying_sub_1000_notebook_market.html">today reporting</a> on a note sent by investment firm Piper Jaffray to clients based on Apple&#8217;s outlook for the rest of 2008 and 2009.</p>
<p>During <a href="http://news.worldofapple.com/archives/2008/07/21/notes-from-q308-financial-conference-call/">yesterdays financial conference call</a> Apple stated that it expects gross margins to be down from 34.8% to 31.5% in the current quarter (Q408) with a further decline to 30% for fiscal 2009.</p>
<p>While Gene Munster of Piper Jaffray acknowledges that Apple is always conservative in its outlook, he also expects Apple to cut prices of existing products to maintain sales.</p>
<p>&#8220;We believe there is an 80% chance Apple will introduce redesigned MacBooks and possibly new MacBook Pros at lower price points,&#8221; the analyst wrote. &#8220;Specifically, Apple may re-enter the $999 price point (currently $1099) with the MacBook, or test the $1,799 price point with the MacBook Pro (currently $1999).&#8221;</p>
<p>Munster also spoke about iPods, he expects a &#8220;slightly redesigned iPods&#8221; that will include &#8220;lower-cost touch-based iPods&#8221; just in time for the holiday shopping season.</p>
<p>Piper Jaffray maintains a buy rating on Apple with a price target of $250.</p>]]></content:encoded>
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		<item>
		<title>Apple Plans &#8220;Product Transition&#8221; For September Quarter</title>
		<link>http://news.worldofapple.com/archives/2008/07/21/apple-plans-product-transition-for-september-quarter/</link>
		<comments>http://news.worldofapple.com/archives/2008/07/21/apple-plans-product-transition-for-september-quarter/#comments</comments>
		<pubDate>Mon, 21 Jul 2008 22:45:33 +0000</pubDate>
		<dc:creator>Alex Brooks</dc:creator>
		
		<category><![CDATA[Apple Financial News]]></category>

		<category><![CDATA[Apple Rumour]]></category>

		<category><![CDATA[MacBook]]></category>

		<category><![CDATA[MacBook Pro]]></category>

		<guid isPermaLink="false">http://news.worldofapple.com/?p=2352</guid>
		<description><![CDATA[During today&#8217;s financial conference call, Apple&#8217;s chief financial officer Peter Oppenheimer noted that Apple will make a &#8220;product transition&#8221; during the next quarter.
The comment came after concerns that Apple predicted gross margins of just 30% down from 34.8% in the June quarter. According to Apple a future product transition will cause a drop in gross [...]]]></description>
			<content:encoded><![CDATA[<p>During <a href="http://news.worldofapple.com/archives/2008/07/21/notes-from-q308-financial-conference-call/">today&#8217;s financial conference call</a>, Apple&#8217;s chief financial officer Peter Oppenheimer noted that Apple will make a &#8220;product transition&#8221; during the next quarter.</p>
<p>The comment came after concerns that Apple predicted gross margins of just 30% down from 34.8% in the June quarter. According to Apple a future product transition will cause a drop in gross margins.</p>
<p>The chief was short on details but did explain that price will be a significant driving factor. He continued that Apple often introduces products with new technology at a high price, but seeks to drive the price lower over time.</p>
<p>When referring to the unnamed product the CFO described the product as having &#8220;technologies and features that others can&#8217;t match&#8221;.</p>
<p>In <a href="http://news.worldofapple.com/archives/2008/07/21/apple-reports-third-quarter-revenue-of-746-billion-mac-sales-up-41/">today&#8217;s press release</a> Steve Jobs spoke of &#8220;several more wonderful new products&#8221;.</p>
<p>Apple is widely expected to be revising the <a href="http://news.worldofapple.com/archives/2008/07/09/new-macbook-pro-case-design-revealed/">MacBook Pro</a> and <a href="http://news.worldofapple.com/archives/2008/07/19/apple-notebook-refresh-in-next-few-weeks/">MacBook</a> in the coming quarter. In addition the company is <a href="http://news.worldofapple.com/archives/2007/11/08/apple-working-on-tablet-mac/">rumoured</a> to introducing a multi-touch tablet sometime in the future.</p>]]></content:encoded>
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		<item>
		<title>Finder Icons to Feature QuickLook in Snow Leopard</title>
		<link>http://news.worldofapple.com/archives/2008/07/21/finder-icons-to-feature-quick-look-in-snow-leopard/</link>
		<comments>http://news.worldofapple.com/archives/2008/07/21/finder-icons-to-feature-quick-look-in-snow-leopard/#comments</comments>
		<pubDate>Mon, 21 Jul 2008 21:00:11 +0000</pubDate>
		<dc:creator>Alex Brooks</dc:creator>
		
		<category><![CDATA[Apple Rumour]]></category>

		<category><![CDATA[Mac OS X Snow Leopard]]></category>

		<guid isPermaLink="false">http://news.worldofapple.com/?p=2349</guid>
		<description><![CDATA[AppleInsider reports that QuickLook will be making its way to Finder icons themselves in Mac OS X 10.6 Snow Leopard.
Image courtesy of AppleInsider
The detail which was revealed to the site by a person familiar with the future Mac OS X release. The site writes that hovering the mouse pointer over an audio file in Snow [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.appleinsider.com/articles/08/07/21/briefly_snow_leopard_finder_icons_support_quicklook.html">AppleInsider reports</a> that QuickLook will be making its way to Finder icons themselves in Mac OS X 10.6 Snow Leopard.<br />
<div class="image" style="float: left; margin: 8px 8px 8px 0;"><a href="http://images.worldofapple.com/snowleopard-080721-1.png" target="_blank"><img src="http://images.worldofapple.com/tn_snowleopard-080721-1.png" alt="" /></a><span>Image courtesy of AppleInsider</span></div>
The detail which was revealed to the site by a person familiar with the future Mac OS X release. The site writes that hovering the mouse pointer over an audio file in Snow Leopard&#8217;s Finder will trigger a triangular &#8216;play&#8217; button to appear on the icon. Hitting the button will trigger the audio to play without opening any applications.</p>
<p>The process also works for video files.</p>
<p>AppleInsider reports that other files such as Pages, Keynote and Number files also cause the Finder to show navigation buttons on its icon to allow navigation of the document.</p>]]></content:encoded>
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		<item>
		<title>Apple Notebook Refresh in Next Few Weeks?</title>
		<link>http://news.worldofapple.com/archives/2008/07/19/apple-notebook-refresh-in-next-few-weeks/</link>
		<comments>http://news.worldofapple.com/archives/2008/07/19/apple-notebook-refresh-in-next-few-weeks/#comments</comments>
		<pubDate>Sat, 19 Jul 2008 11:52:29 +0000</pubDate>
		<dc:creator>Alex Brooks</dc:creator>
		
		<category><![CDATA[Apple Rumour]]></category>

		<category><![CDATA[MacBook]]></category>

		<guid isPermaLink="false">http://news.worldofapple.com/?p=2342</guid>
		<description><![CDATA[Apple is beginning to exhibit signs that a notebook refresh may be close, previous reports have pointed towards Apple revising the MacBook in calendar Q308.
The Chinese publication, Commercial Times is now reporting that Apple has increased orders for &#8220;notebook-use printed circuit boards&#8221; by up to 2% for the forthcoming quarter (July - September).
In addition to [...]]]></description>
			<content:encoded><![CDATA[<p>Apple is beginning to exhibit signs that a notebook refresh may be close, previous reports have <a href="http://news.worldofapple.com/archives/2008/05/16/macbook-revision-due-q308/">pointed towards</a> Apple revising the MacBook in calendar Q308.</p>
<p>The Chinese publication, <a href="http://www.digitimes.com/bits_chips/a20080718PB200.html">Commercial Times is now reporting</a> that Apple has increased orders for &#8220;notebook-use printed circuit boards&#8221; by up to 2% for the forthcoming quarter (July - September).</p>
<p>In addition to this <a href="http://www.macrumors.com/2008/07/18/apple-prepping-for-notebook-refresh/">Mac Rumors is noting</a> that Apple has told Best Buy that they will have limited MacBook shipments over the next two weeks.</p>]]></content:encoded>
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		<item>
		<title>Apple Begins Testing iPhone Software 2.0.1</title>
		<link>http://news.worldofapple.com/archives/2008/07/15/apple-begins-testing-iphone-software-201/</link>
		<comments>http://news.worldofapple.com/archives/2008/07/15/apple-begins-testing-iphone-software-201/#comments</comments>
		<pubDate>Tue, 15 Jul 2008 22:15:47 +0000</pubDate>
		<dc:creator>Alex Brooks</dc:creator>
		
		<category><![CDATA[Apple Rumour]]></category>

		<category><![CDATA[iPhone Rumour]]></category>

		<guid isPermaLink="false">http://news.worldofapple.com/?p=2335</guid>
		<description><![CDATA[It has emerged that Apple appears to be testing a newer version of the iPhone 2.0 software which was officially released to the public last Friday. Boy Genius Report is noting that its server logs point towards users visiting the site using a version of the iPhone OS numbered 2.0.1. Two builds are said to [...]]]></description>
			<content:encoded><![CDATA[<p><div class="image" style="float: left; margin: 8px 8px 8px 0;"><a href="http://images.worldofapple.com/5b103-080715-1.gif" target="_blank"><img src="http://images.worldofapple.com/tn_5b103-080715-1.gif" alt="" /></a><span></span></div>
It has emerged that Apple appears to be testing a newer version of the iPhone 2.0 software which was officially released to the public last Friday. Boy Genius Report <a href="http://www.boygeniusreport.com/2008/07/15/iphone-device-software-201-on-the-way/">is noting</a> that its server logs point towards users visiting the site using a version of the iPhone OS numbered 2.0.1. Two builds are said to be in circulation, 5B101 for 2G iPhone and 5B103 iPhone 3G.</p>
<p>The server requests are said to come from the San Francisco Bay Area, near the Cupertino headquarters for Apple and Atlanta, AT&#038;T&#8217;s home.</p>
<p>As the software appears to be internal, very little is known about what the minor update fixes. But <a href="http://www.appleinsider.com/articles/08/07/15/apple_testing_first_bug_fix_update_to_iphone_software_v2_0.html">AppleInsider appears</a> to have got its hands on a screenshot (see picture).</p>]]></content:encoded>
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		<title>New MacBook Pro Case Design Revealed</title>
		<link>http://news.worldofapple.com/archives/2008/07/09/new-macbook-pro-case-design-revealed/</link>
		<comments>http://news.worldofapple.com/archives/2008/07/09/new-macbook-pro-case-design-revealed/#comments</comments>
		<pubDate>Wed, 09 Jul 2008 19:30:28 +0000</pubDate>
		<dc:creator>Alex Brooks</dc:creator>
		
		<category><![CDATA[Apple Rumour]]></category>

		<category><![CDATA[MacBook Pro]]></category>

		<guid isPermaLink="false">http://news.worldofapple.com/?p=2314</guid>
		<description><![CDATA[AppleInsider has revealed what is said to be the next major re-design of the MacBook Pro. The image of a case was originally published by a Chinese blog last Saturday but its reliability was questioned.
AppleInsider is now confirming that the photo &#8220;appears to be a dated prototype&#8221;.
The new casing for the MacBook Pro is said [...]]]></description>
			<content:encoded><![CDATA[<p><div class="image" style="float: left; margin: 8px 8px 8px 0;"><a href="http://images.worldofapple.com/newmacbookpro-080709-1.jpg" target="_blank"><img src="http://images.worldofapple.com/tn_newmacbookpro-080709-1.jpg" alt="" /></a><span></span></div>
AppleInsider has revealed what is said to be the next major re-design of the MacBook Pro. The image of a case was <a href="http://tw.apple.pro/?uid-2-action-viewspace-itemid-280">originally published</a> by a Chinese blog last Saturday but its reliability was questioned.</p>
<p>AppleInsider is <a href="http://www.appleinsider.com/articles/08/07/09/apples_next_gen_macbook_pro_casing_design_revealed.html">now confirming</a> that the photo &#8220;appears to be a dated prototype&#8221;.</p>
<p>The new casing for the MacBook Pro is said to be more tapered at the edges, similar to that of the MacBook Air. Also visible in the leaked image is a rectangular recess on the bottom casing. This is said to be the latch that will release the notebook&#8217;s long and narrow battery cover.</p>
<p>AppleInsider does not divulge when it expects the new look MacBook Pros to ship but does note that Apple could include some &#8220;additional surprises&#8221;.<br />
<div class="image" style="float: left; margin: 8px 8px 8px 0;"><a href="http://images.worldofapple.com/newmacbookpro-080709-2.png" target="_blank"><img src="http://images.worldofapple.com/tn_newmacbookpro-080709-2.png" alt="" /></a><span></span></div>]]></content:encoded>
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		<title>Stores Begin Preparing for iPhone 3G Launch</title>
		<link>http://news.worldofapple.com/archives/2008/07/07/stores-begin-preparing-for-iphone-3g-launch/</link>
		<comments>http://news.worldofapple.com/archives/2008/07/07/stores-begin-preparing-for-iphone-3g-launch/#comments</comments>
		<pubDate>Mon, 07 Jul 2008 22:00:45 +0000</pubDate>
		<dc:creator>Alex Brooks</dc:creator>
		
		<category><![CDATA[Apple Retail Stores]]></category>

		<category><![CDATA[Apple Rumour]]></category>

		<category><![CDATA[iPhone Rumour]]></category>

		<guid isPermaLink="false">http://news.worldofapple.com/?p=2303</guid>
		<description><![CDATA[Image courtesy of Gizmodo.com
Gizmodo has posted photos of iPhone 3G store displays, the units are very similar to last year with the giant oversized model iPhone showing a video of the devices functions.
Mac Rumors reports that AT&#038;T stores are due to get the displays tomorrow:
Beginning July 8th you will receive the new iPhone 3G demo [...]]]></description>
			<content:encoded><![CDATA[<p><div class="image" style="float: left; margin: 8px 8px 8px 0;"><a href="http://images.worldofapple.com/medium_2645593735_31863b7beb_o.jpg" target="_blank"><img src="http://images.worldofapple.com/tn_medium_2645593735_31863b7beb_o.jpg" alt="" /></a><span>Image courtesy of Gizmodo.com</span></div>
Gizmodo has <a href="http://gizmodo.com/5022505/behold-the-iphone-3g-display">posted photos</a> of iPhone 3G store displays, the units are very similar to last year with the giant oversized model iPhone showing a video of the devices functions.</p>
<p>Mac Rumors reports that AT&#038;T stores are due to get the displays tomorrow:</p>
<p><i>Beginning July 8th you will receive the new iPhone 3G demo devices at your store to enhance your sales process. These devices will be used the same as your 2G demo devices in your sales process but now you can demonstrate the additional capabilities of the iPhone 3G including the App Store</i></p>
<p>Apple Stores in the US are rumoured to be opening at 8am to mirror AT&#038;T stores, iPhones will be activated within Apple stores and cannot be paid for with cash.</p>
<p>It should also be noted that iTunes 7.7 which is required for iPhone activation should be released sometime Tuesday, just in time for the <a href="http://news.worldofapple.com/archives/2008/07/07/new-zealand-set-for-midnight-iphone-launch-o2-begins-taking-pre-orders/">New Zealand iPhone launch</a>.</p>]]></content:encoded>
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		<title>UK iPhone Release Plans Revealed?</title>
		<link>http://news.worldofapple.com/archives/2008/07/05/uk-iphone-release-plans-revealed/</link>
		<comments>http://news.worldofapple.com/archives/2008/07/05/uk-iphone-release-plans-revealed/#comments</comments>
		<pubDate>Fri, 04 Jul 2008 23:00:49 +0000</pubDate>
		<dc:creator>Alex Brooks</dc:creator>
		
		<category><![CDATA[Apple Rumour]]></category>

		<category><![CDATA[O2]]></category>

		<category><![CDATA[iPhone Carriers]]></category>

		<category><![CDATA[iPhone Rumour]]></category>

		<guid isPermaLink="false">http://news.worldofapple.com/?p=2297</guid>
		<description><![CDATA[PC Advisor is reporting that &#8220;secret plans&#8221; for the UK launch of the iPhone 3G have been revealed to the publication.
The publication claims that a local Carphone Warehouse disclosed the information which stated times and details of the iPhone 3G launch on July 11, these included VIP passes for those who pre-order the iPhone.
Contrary to [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.pcadvisor.co.uk/news/index.cfm?newsid=13615">PC Advisor is reporting</a> that &#8220;secret plans&#8221; for the UK launch of the iPhone 3G have been revealed to the publication.</p>
<p>The publication claims that a local Carphone Warehouse disclosed the information which stated times and details of the iPhone 3G launch on July 11, these included VIP passes for those who pre-order the iPhone.</p>
<p>Contrary to <a href="http://news.worldofapple.com/archives/2008/07/02/o2-stores-to-open-at-7am-for-iphone-launch/">previous reports</a> the publication notes that O2 and Carphone Warehouse stores will open at 7.02am and as of Monday July 7 customers will be able to pre-order the iPhone online; although <a href="http://news.worldofapple.com/archives/2008/07/02/o2-stores-to-open-at-7am-for-iphone-launch/">O2 has confirmed</a> that iPhones will be available on a first-come first-served basis.</p>
<p>According to the report customers who pre-order will receive a &#8220;Welcome Pack&#8221; and &#8220;VIP ticket.&#8221;</p>]]></content:encoded>
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		<item>
		<title>iPhone 3G Will Ship in &#8220;Green&#8221; Packaging</title>
		<link>http://news.worldofapple.com/archives/2008/06/30/iphone-3g-will-ship-in-green-packaging/</link>
		<comments>http://news.worldofapple.com/archives/2008/06/30/iphone-3g-will-ship-in-green-packaging/#comments</comments>
		<pubDate>Mon, 30 Jun 2008 22:20:42 +0000</pubDate>
		<dc:creator>Alex Brooks</dc:creator>
		
		<category><![CDATA[Apple Rumour]]></category>

		<category><![CDATA[iPhone Rumour]]></category>

		<guid isPermaLink="false">http://news.worldofapple.com/?p=2280</guid>
		<description><![CDATA[CEO Hans Arentsen of Dutch company PaperFoam confirmed today that Apple has ordered &#8220;millions of paperfoam packages&#8221; for the new iPhone 3G.
The Dutch company which was founded in 1998 and makes use of potato starch in the injection moulding process allowing a 90-percent reduction in carbon footprint in comparison to plastic. The product consists of [...]]]></description>
			<content:encoded><![CDATA[<p>CEO Hans Arentsen of Dutch company PaperFoam <a href="http://www.bright.nl/iphone-3g-verpakt-in-nederlandse-aardappelen">confirmed today</a> that Apple has ordered &#8220;millions of paperfoam packages&#8221; for the new iPhone 3G.</p>
<p>The Dutch company which was founded in 1998 and makes use of potato starch in the injection moulding process allowing a 90-percent reduction in carbon footprint in comparison to plastic. The product consists of 100-percent natural resource, either potato starch or Tapioca starch.</p>
<p>The company CEO didn&#8217;t give away much information but did state that the iPhone 3G will ship in a cardboard box with a fully-recyclable starch tray  on the inside.</p>]]></content:encoded>
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		<item>
		<title>Leaked Canadian iPhone Activation Memo</title>
		<link>http://news.worldofapple.com/archives/2008/06/29/leaked-canadian-iphone-activation-memo/</link>
		<comments>http://news.worldofapple.com/archives/2008/06/29/leaked-canadian-iphone-activation-memo/#comments</comments>
		<pubDate>Sun, 29 Jun 2008 11:00:34 +0000</pubDate>
		<dc:creator>Alex Brooks</dc:creator>
		
		<category><![CDATA[Apple Rumour]]></category>

		<category><![CDATA[iPhone Carriers]]></category>

		<category><![CDATA[iPhone Rumour]]></category>

		<guid isPermaLink="false">http://news.worldofapple.com/?p=2276</guid>
		<description><![CDATA[iPhoneinCanada.ca has posted an entire memo that describes the in-store process of activating the iPhone come July 11. Apple is currently offering an &#8220;activation only&#8221; version of iTunes but will release iTunes 7.7 on July 11 to allow in-store activations.
iPhone In-Store Processes
Absolute NO&#8217;s:

 No Promotions/Contests
 No Countdowns
 No Posters out of the store
 No Flyers
 [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://iphoneincanada.ca/forums/showthread.php?t=1425">iPhoneinCanada.ca has posted</a> an entire memo that describes the in-store process of activating the iPhone come July 11. Apple is currently offering an &#8220;activation only&#8221; version of iTunes but will release iTunes 7.7 on July 11 to allow in-store activations.</p>
<p><i>iPhone In-Store Processes<br />
Absolute NO&#8217;s:</p>
<ul>
<li> No Promotions/Contests
<li> No Countdowns
<li> No Posters out of the store
<li> No Flyers
<li> No Radio remotes
<li> No Mailers
<li> No Alteration of Store Hours
<li> No Swag
<li> No Tshirts with any reference to Apple or Iphone
<li> No advertising until 13 weeks post launch
</li>
</ul>
<p>Action Items</p>
<p>1. Shipments for fixtures should start arriving in stores July 8th. Once fixtures are received in store, they can be put together, but Demo Unit cannot go onto fixture until July 11th.<br />
2. Please ensure that the DP&#8217;s send their floor plans to their stores to ensure proper set-up of the fixtures when they arrive<br />
3. Store Set-Up Phase 2 - Please ensure all your stores receive the attached set up document as soon as possible. They can download iTunes Client only from the link provided in the document. We need confirmation that this was downloaded by EOD Friday July 4th, 2008.</p>
<p>Key follow ups</p>
<p>1. MShop – (July 11 – 20 Mshop will be suspended for participating locations) more information to be discussed on Director&#8217;s call on Monday June 30th.<br />
2. SMB On-sites – No Pre-advertising, no desk drops, no posters (You can show up on that day and sell the product) No pre-promotion<br />
3. Training – ensure store reps have signed up. Sales process training will be included next week.<br />
4. Fast-Track will be unavailable from Sunday June 29th at 12 PM until Tuesday July 1st at 8 PM<br />
5. Product will be available shortly for ordering</p>
<p>Store Setup Requirements for iPhone</p>
<p>This document outlines the initial store setup requirements that you must fulfill in order to effectively sell the iPhone in store. To ensure customers can leave with a fully functional iPhone, it must be first be &#8220;unbricked&#8221;. This process involves using the tether (a USB cable: see below) to connect/sync the iPhone to a unique &#8216;Activation Only&#8217; version of iTunes via a computer. More information about the unbricking process will be provided in training (found on Fast Track and Sales Central) and you will be informed when the job aid is available.</p>
<p>Glossary:</p>
<p>Bricked: Default state of the iPhone, only emergency calls allowed.<br />
Unbrick: Enabling the phone for services.<br />
Tethering: Connecting an iPhone to a computer running iTunes.<br />
Activation: Customer account setup and CTN provisioning which is completed in-store and is immediate. This is identical to today&#8217;s process for other wireless products.</p>
<p>Requirement 1) Download/Install &#8216;Store only version&#8217; of iTunes</p>
<ul>
<li>In order to unbrick the iPhone in store (which is a requirement of the iPhone Sales Process), you must have iTunes version 7.6.3b4. Installed on your computer. This version has a special &#8216;Activation Only Mode&#8217; that must be enabled and used in store.
<li> The iTunes version that is currently available on the Apple website is version 7.6.2. This version does NOT have the activation only mode and as such please action the following steps to complete the installation of version 7.6.3b4:
</li>
</ul>
<p>1) Download and install 7.6.3b4 from the following link. Do not attempt to use any other version of iTunes as V7.6.3b4 is a specific activation only module designed for in-store use.<br />
https://attache.apple.com/AttacheWeb&#8230;QNmUHPjRZRI%3D<br />
2) When you enter the link above you will be asked if you want to &#8216;open&#8217; or &#8217;save&#8217; the file. Select &#8216;Open&#8217;. The file is 102mb and may take 5 to 15 minutes to download, depending on your connection speed.<br />
3) Once downloaded you will see a window containing two files. One file is for a Mac and the other is for Windows. Please double-click the Windows.exe file.<br />
4) A small &#8216;warning&#8217; window will pop-up that advises you to extract all files –Please do so.<br />
5) An &#8216;Extraction Wizard&#8217; will start. Click &#8216;Next&#8217;.<br />
6) You will be asked where you want the files to be extracted to. The default location (a temporary file) is ok, so select &#8216;next&#8217;. You will then be advised that the extraction has finished. Click &#8216;Finish&#8217;.<br />
7) A new window will appear with the extracted files in (both Mac and Windows). Double click on the Windows.exe file. You may be presented with a Windows security warning. If so, select &#8216;Run&#8217; as the files are safe. There may be a delay before the next step starts.<br />
8. Pop-up windows and instructions will guide you through the rest of the installation process. You must close MS Outlook (if it&#8217;s open) before completing the installation.<br />
9) During the installation process you will be asked if you would like an iTunes shortcut on your desktop – Please do so.<br />
10) You may be asked to restart your computer – Please do so if asked.<br />
11) Once you have restarted you will see an iTunes shortcut on your desktop.<br />
12) The download process is complete – you must now follow the following steps to complete the process.<br />
    * You MUST now enable the &#8216;Activation only Module&#8217; within iTunes.<br />
13) Create a shortcut on your desktop by right clicking on a blank space on your desktop and selecting &#8216;new&#8217; and then &#8217;shortcut&#8217;.<br />
14) A &#8216;Create a shortcut&#8217; wizard window will appear. In the box within the window marked &#8216;Type the location of the item&#8217;, please type or copy and paste the following bolded text in this EXACT format.<br />
15) Please ensure you use the whole of this text with all punctuation/grammar exactly as specified:<br />
&#8220;C:\Program Files\iTunes\iTunes.exe&#8221; /StoreActivationMode 1<br />
16) Click &#8216;Next&#8217;. You will be asked to enter a name for the shortcut. use:<br />
iTunes Activation Module<br />
17) Click &#8216;Finish&#8217;. You will now see a new iTunes shortcut on your desktop with this name.<br />
18) This shortcut is the Activation Module and should be used to unbrick the iPhone. When you first start this version of iTunes there will be a terms and conditions agreement that you will need to &#8220;accept&#8217; in order to proceed.<br />
Note: Unbricking the iPhone should only be completed after activating the iPhone on Sales Central. Full instructions on how and when to activate and unbrick will be provided in a training job aid on fast track and sales central. You will be informed when this Job Aid is available.<br />
Note: As of July 11 2008, an updated version of iTunes (7.7) will be publicly available from www.apple.ca. It will have the activation only mode built in (like 7.6.3b4) so you will not need to use unique Weblinks to download it. As it is a publicly available version of iTunes it still needs to be configured for store use. Therefore you MUST &#8216;enable&#8217; version 7.7 in the same way as you did for version 7.6.3b4 that is detailed above.<br />
1) To update your current version (7.6.3b4) to V7.7 to benefit from software updates; Open iTunes, select &#8216;help&#8217; and &#8216;check for updates&#8217; or go to www.apple.ca and download iTunes from the &#8216;downloads&#8217; section. You do not have to uninstall previous versions first.<br />
2) You MUST still enable the activation only mode, using the shortcut creation method above.<br />
Requirement 2) Tethering the iPhone<br />
Ÿ Every iPhone box contains its own tether (USB cables to connect the iPhone to the computer) which is required to complete the unbricking process and for customers to sync their iPhone&#8217;s at home.<br />
Ÿ In order to speed up the in store process you will receive 2 tethers for your store as part of your Demo unit docking station shipment.<br />
Ÿ Attach each tether via a USB port (ideally USB 2.0) to separate computers. There is no need to remove the tethers; they can remain connected at all times. If the tether is not long enough, you can extend it with a USB extension lead purchased from many electronics stores<br />
Ÿ The iPhone will need to be connected at the other end of tether for unbricking - only after the activation has been completed in SC (see training module on SC and Fast Track for details).<br />
Requirement 3) Sales Central Training and IDs<br />
Ÿ iPhone should only be activated via Sales Central and through the call centre in an emergency.<br />
Ÿ An iPhone Sales Process job aid will be available on Fast Track and SC. It details all the related sales process discussed in this document and others, including Sales Central.<br />
Ÿ Please ensure all store reps have their own unique and active Sales Central ID and have reviewed the job aid.<br />
Ÿ The iPhone product will be made available through DOAT in due course (you will be advised when this happens) and no other special permissions are required in order to activate the iPhone.</p>
<p>Additional Information:</p>
<ul>
<li> Product training is now available on Fast Track – Please sign up as soon as possible!
<li> Mosaic Representatives will be visiting select stores in the lead-up to Launch
<li> Launch day plans will soon be available. In the interim please do not modify your store opening hours, speculate on launch plans, contact the media or create any form of waitlists or advertising related to the iPhone.
</ul>
</li>
<p></i></p>]]></content:encoded>
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