After being tantalized by the scant information given by The Mac Observer regarding the courtroom arguments on Apple’s Motion to Dismiss Pystar’s Counterclaims, I contacted the court reporter and purchased a copy of the transcript. I cannot ethically make this available online as it would be cheating the court reporter out of their main means of income. It would be like being a lousy tipper.
So I will give the World of Apple readers some additional details not yet reported on the Apple web that I have seen. In order to properly discuss the Hearing, a refresher is needed on the basic claims at issue, at least to the extent that a layperson can discuss them. I remind the readers that I am not an attorney and anything I say must be taken in that context. The Mac Observer has had the assistance of an attorney who wishes to remain anonymous who has opined that Apple’s chances of prevailing on its Motion are good. I respectfully disagree but more on that later.
An abbreviated summary of Psystar’s Counterclaims
Psystar is alleging violations of Sections 1 and 2 of the Sherman Antitrust Act and Section 3 of the Clayton Antitrust Act as well as California-specific business codes and state common law on unfair and anti-competitive business practices.
From the Wikipedia article linked above on the Sherman Act:
Around the world, what U.S. lawmakers and attorneys call “Antitrust” is more commonly known as “competition law.” The purpose of the act was to oppose the combination of entities that could potentially harm competition, such as monopolies or cartels. Its reference to trusts today is anachronism [sic]. At the time of its passage, the trust was synonymous with monopolistic practice, because the trust was a popular way for monopolists to hold their businesses, and a way for cartel participants to create enforceable agreements.
The Sherman Act was not specifically intended to prevent the dominance of an industry by a specific company, despite misconceptions to the contrary. According to Senator George Hoar, an author of the bill, any company that “got the whole business because nobody could do it as well as he could” would not be in violation of the act. The law attempts to prevent the artificial raising of prices by restriction of trade or supply. In other words, innocent monopoly, or monopoly achieved solely by merit, is perfectly legal, but acts by a monopolist to artificially preserve his status, or nefarious dealings to create a monopoly, are not.
Emphasis added. While Wikipedia is certainly not the most scholarly of sources, this is intended to be a discussion for the layperson, so it will serve for that purpose.
From the Wikipedia article linked above on the Clayton Act:
Second, Clayton-3 is notable as well. At the time of its passage, the legislature that enacted the Sherman act was largely concerned with horizontal restraints. For many years, enforcement of antitrust law using Sherman-1 focused on horizontal agreements. The clear focus of Clayton-3 is vertical agreements. This clarifies that both horizontal and vertical agreements are within the scope of federal antitrust law.
Under Sherman, Psystar is alleging illegal tying of the Mac OS to Apple-labeled hardware and attempts to maintain a monolopy in the Apple-labeled hardware submarket.
Under Clayton, Psystar is alleging an illegal requirement for consumers to deal with Apple exclusively with regards to these products.
Edited to add: These two claims do have some overlap.
There are other allegations under California and common law, but the main issues appear to be these two Federal acts. The reader will note that I italicized the word “submarket.” A great deal of this case is a disagreement on the existence and definition of market terminology. Psystar is alleging that there are two markets at issue: the Mac OS market and the Mac OS capable hardware market (which itself contains a submarket consisted of Apple-labeled hardware). Note: I originally had the hardware market and sub-markets reversed which I corrected.
The alleged Mac OS market
Psystar alleges that Apple has a monolopy on this market as the exclusive manufacturer and/or licensor of the product. It further claims that no other operating systems are an effective substitute and/or reasonably interchangeable. Lastly, they claim that there are near insurmountable barriers for a new entrant to compete against the Mac OS with another operating system.
I note (as does Apple’s attorney) that Psystar is engaging in obvious cognitive dissonance. As they admit, their own business, which is “devoted” to providing “choice” to customers, offers multiple operating systems thereby acknowledging by their actions that the operating systems are competing against each other. As to the last prong of the claim, it is my personal opinion that it is a ridiculous demand for entitlement. Apple, Microsoft, and many other companies started from scratch and made their way. Demanding that the law cobble existing businesses so that an upstart can gain market at their expense seems patently unjust in my opinion. It appears that Alan Greenspan shared a similar sentiment (from the Sherman Wikipedia article linked above):
Alan Greenspan, in his essay entitled Antitrust condemns the Sherman Act as stifling innovation and harming society. “No one will ever know what new products, processes, machines, and cost-saving mergers failed to come into existence, killed by the Sherman Act before they were born. No one can ever compute the price that all of us have paid for that Act which, by inducing less effective use of capital, has kept our standard of living lower than would otherwise have been possible.”
The alleged Mac OS capable hardware market
Psystar alleges that there are companies that desire to manufacture hardware capable of running the Mac OS and that it is technologically possible for them to do so. This is undoubtedly true. Edited to add: I am not stating that the theory of a separate market is undoubtedly true, in fact, I believe that position is untenable.
The alleged Apple-Labeled hardware submarket
Psystar alleges that Apple’s conduct in excluding other manufacturers from producing systems with the ability to run the Mac OS is improper tying and as such Apple holds monopoly power in this alleged submarket.
In support of all their claims, Psystar cleverly uses Apple’s own advertising campaigns against them in an attempt to show that Apple recognizes the separate markets that Psystar is claiming. While clever, I don’t find this particularly persuasive as commercials are by definition one-sided promotions of a product with differentiation from its competitors. The very fact that differentiation is made in Apple’s advertisements appears to prove the opposite of Psystar’s claims, i.e. Apple recognizes that Microsoft is its direct competitor and that consumers will choose between the two products, even if only between operating systems.
Psystar also points to the much-debated and hotly contested price differences between Apple hardware and that of other manufacturers. However, they appear to once again defeat their own point by noting that despite the fact that the Apple systems cost more, Apple enjoys a particularly devoted consumer base. On its face, I would see this as proof that there is more to value and cost than the price tag and that Psystar is improperly limiting what constitutes valuation. To my disappointment, Apple’s attorneys did not raise this point at the Hearing. I am sure there is some legal or strategic reason they did not, or perhaps they would disagree with my lay opinion of Psystar’s argument. Psystar further argues that Apple could charge even more (a small but significant non-transitory increase in price— SSNIP) and would not lose its consumer base. I fail to see how that helps Psystar, but again, these are legal subtleties.
The above of course is a very truncated summary of the allegations to give the reader a broad overview of the case. As mentioned previously, Justia has the filings online for free review. Psystar’s filing is docket entry 12.
An abbreviated summary of Apple’s Motion to Dismiss Psystar’s Counterclaims
The Table of Contents of Apple’s Motion provides the most concise summary possible:
III.A. All of [sic] Psystar’s Counterclaims Require The Definition Of Legally Plausible Relevant Markets.
III.B. Psystar’s Alleged Single-Product Relevant Markets Are Neither Legally Nor Factually Plausible.
III.B.1. Courts Repeatedly Reject Single Brand Markets.
III.B.2. The Allegations Contained In Psystar’s Counterclaims Disprove Its Contentions About Single Brand Markets.
III.C. Apple Is Not Obligated To Help Psystar Compete.
III.D. Psystar’s Cartwright Act Claims Should Be Dismissed.
III.E. Psystar’s California Unfair Competition Law Claims Should Be Dismissed.
As an aside, I am surprised that the inconsistent capitalization in III.A passed the proof-reading process at counsel’s offices. Apple cites to 59 cases in support of its Motion. I have printed all of them and have well over 1,000 pages of case law to review for future articles.
Apple relies heavily on alleged contradictory statements within Psystar’s Counterclaims, some of which I have already noted. I believe that their argument that Psystar’s very business model shows the existence of only one relevant competitive market, the personal computer market, is strong and makes common sense. Apple also notes that Psystar’s mission is to force Apple to provide assistance to its competitors.
The burden to prevail on a Motion to Dismiss is extraordinarily high. However, it is not so high that any possible scenario would survive dismissal, only plausible ones. It is possible that Steve Jobs is a space alien from Venus, but it is not plausible. This is where the heavy analysis of case law by a properly qualified attorney comes into play. Apple argues that Psystar has failed to meet the plausibility test required by case law and as evidenced by their own alleged contradictory statements. The issue of market power and its necessity in the proper definition of markets is also argued. Apple appeals to the Court that failing to dismiss the allegedly fatally flawed Counterclaims simply because there is a scintilla of possibility will result in protracted and expensive discovery.
Though I cannot yet claim to have a full grasp on the intricacies, it appears that the majority of the weight to prevail on its Motion rests on the success of its argument that courts repeatedly reject single-brand markets. Some persuasive quotes from other cases are provided. For example, citing United States v. E.I. DuPont de Nemours & Co., 351 U.S. 377, 76 S.Ct. 994 (1956):
[The] power that, let us say, automobile or soft-drink manufacturers have over their trademarked products is not the power that makes an illegal monopoly. Illegal power must be appraised in terms of the competitive market for the product.
Apple alleges that the above case upholds the proposition that reasonably interchangeable products that serve the same use are in the same market. In my opinion, this is strong. All one has to do is spend an hour on the Internet obersving the OS wars between Apple and Microsoft devotees to see that as far as the law should be concerned, there are reasonably interchangeable products existing in the marketplace.
In response to Psystar’s allegations regarding SSNIP, Apple notes that Psystar appears to have pulled a bait and switch since the additional market they are trying to establish is the Mac OS market, yet they did not mention the price of the Mac OS but rather the hardware.
Again, I urge the reader to view the actual filing which appears as docket entry 16 and to keep in mind that my summary is done as a layperson and not an attorney. A properly licensed attorney may very well summarize the issues much differently.
An abbreviated summary of Psystar’s Opposition to Apple’s Motion to Dismiss
Psystar cites 39 cases in its support. The contents of the Opposition address Apple’s allegations point by point. The main thrust of its arguments are that Apple has misconstrued the legal standard for a Motion to Dismiss and that Courts have upheld single-product market definitions.
As I noted in an earlier article:
One of the most interesting portions of Psystar’s Opposition is its attempt to use language found in U.S. v. Microsoft Corp., 87 F.Supp.2d 30 (D.D.C. 2000) as follows (see page 10 of Psystar’s filing):
“The District Court found that consumers would not switch from Windows to
Mac OS in response to a substantial price increase because of the costs of
acquiring the new hardware needed to run Mac OS (an Apple computer and
peripherals) and compatible software applications, as well as because of the
effort involved in learning the new system and transferring files to its format.
Findings of Fact ¶ 20.”
As far as I understand their arguments as a non-attorney, Psystar is using that statement to support its allegations that the Macintosh is not part of the general PC market but is rather its own market. I am convinced that this will come back promptly to bite Psystar in the rear. This comment of the District Court in the Microsoft case dealt specifically with switchers in 2000, prior to Apple’s switch to Intel chips. The fact is that due to Apple’s switch to Intel chips—the very switch which makes possible the emulation that Psystar is relying upon— this observation is largely moot. Further, since 2000, Linux has become much more user-friendly with many people finding Ubuntu to be a viable alternative to both Windows and OSX.
Apple’s attorneys did argue that very point at the Hearing. The reader may find Psystar’s Opposition as docket entry 25.
An abbreviated summary of Apple’s Reply to Psystar’s Opposition
A Reply cannot bring up entirely new arguments, so as should be expected, Apple’s Reply is focused solely on Psystar’s last filing. Apple alleges that Psystar has relied upon case law that has been abrogated and that other case law cited by Psystar is inapplicable as it deals with aftermarkets. Apple continues to allege that Psystar’s own filings implicitly make Apple’s case. In this instance, Apple alleges that Psystar has tacitly admitted that Apple does not have to help a competitor. Obviously, Apple also defends its interpretation of the legal standard to prevail on a Motion to Dismiss.
An abbreviated summary of the Hearing on Apple’s Motion to Dismiss
First off, I like this Judge. He is a no-nonsense shooter. After noting that both parties failed to file Initial Disclosures on time, he read them the “Iron Curtain” act, basically reminding them that untimely disclosure can preclude the use of the untimely submission. Both attorneys seemed suitably chastised. The transcript was relatively short at 34 pages.
Apple’s attorney, James G. Gilliland, spoke first. Here is the heart of his argument:
There’s no dispute here, I think that the counterclaims, their success depends upon Psystar’s ability to allege and prove a single brand relevant product market. Specifically, they claim that the relevant market is the market for the Macintosh operating system. However, we think, on the face of the counterclaims, they need to be dismissed for two reasons. First, the counterclaims themselves contradict the allegation that there is a single brand relevant market. Second, the only time when there can be such a market, the aftermarket context, does not exist in this case.
And:
We submit under “Twombly”, Your Honor, its simply not plausible to admit that operating systems all serve the same purpose. To admit that they are all sold by Psystar on the same computer, to the same customers, through the same line of commerce, and then to claim they are not in the same relevant market.
One entertaining quote from Gilliland is when he encourages the Court to watch the submitted DVD of Apple television advertisements as “some of them are very cool to watch.” Gilliland also made the arguments that I had already noted above in my commentary within the abbreviated summaries.
Psystar was represented by Colby B. Springer who spoke immediately after Gilliland.
Springer argued through case law that there has been relevant case law defining a single-product market that would be applicable in this case and that there is no “bright line rule” on this issue. He argued that Apple’s arguments failed to address the submarket issue as opposed to an aftermarket. The heart of Springer’s position was as follows:
Again important here with respect to defining the market, is that issues of factual disagreement, and there are clearly issues of factual disagreement here with respect to what constitutes the relevant market, issues of factual disagreement are not appropriate for a 12(B)(6) Dismissal, especially in light of the fact this was a jury question [in other cases].
Judge Alsup had a humourous moment as well when he asked Springer how to pronounce Psystar and then inquired “What happened to the P?”
Judge Alsup then questioned Springer on various issues including how Psystar was able to get the Mac OS to run on a non-Apple computer. Springer represented that “they [Psystar] have also developed their own code that allows it to operate on a non-Apple-labeled computer system.” Now readers, correct me if I am wrong, but isn’t this almost nearly false? Wasn’t this code developed by the OSx86 Project who are not too happy with Psystar either?
It is during this questioning period that Judge Alsup made the comment reported by The Mac Observer:
There are people that like a Ford pickup truck that wouldn’t be caught dead in a Chevy. I don’t think that anybody is going to say Ford and Chevy—that anybody has a monopoly on the pickup truck market.
Springer countered by quoting Apple’s own promotional blurbs about the virtues and superiority of OS X.
Gilliland was allowed a brief response. He pointed out to the Court that Psystar’s reliance on SSNIP is entirely pointed towards hardware, which undermines their case, since Mac OS X upgrades sell for a similar price as Windows upgrades.
After that portion was done, the issue of possible recusal was discussed. As I suspected, this was not as potentially major of an issue as some articles seemed to imply. One of Apple’s attorneys, Megan Chung, was a law clerk for Judge Alsup approximately four years ago. Judge Alsup made it quite clear that he did not believe that this was significant enough to warrant recusal unless Springer had some case law that he was not aware of. The deadline to file a Motion for Recusal has come and gone; thus, Judge Alsup remains on the case. He promised a decision within two weeks of the Hearing.
My Impressions
The Judge seemed very fair with perhaps a slight inclination in Apple’s favour. By inclination I do not mean bias but rather that he was persuaded by the arguments. This is difficult to tell by simply reading a transcript. The attorneys were very professional and get along with each other which unfortunately is not always the case. Though I am admittedly biased, I do think that Gilliland performed slightly better than Springer which would be in line with my opinion of the filings. I believe that Psystar’s Counterclaim was very cleverly argued, and I gave it grudging respect. However, from that point on, I have found their arguments weakening. This is my lay opinion, and I will be the first to admit that my Apple fangirlism may be colouring my view unawares.
However, I stand by my prior repeated comments. I do not believe that Apple will win this Motion (and that many website will make a huge deal out of this non-event). Every benefit of the doubt is given to the non-moving party in a Motion to Dismiss, and it would be easy for the Judge to find disputed issues of fact in this matter. It appears to hinge on Apple’s arguments on the legal standards required to prevail.
Edited 11/15/08: I neglected to add that while Judge Alsup was chastising the parties for failing to timely exchange disclosures that Springer informed the Judge “the reason we discussed among ourselves postponing until the end of the month was because we thought there might be guidance as to whether there were or were not antitrust issues in the case.” The Judge then inquired if that meant that Psystar’s case will evaporate if the antitrust issues are dismissed to which Springer replied strongly that they would still have their own affirmative defenses.
Another bit of trivia, also present at the Hearing besides the above-mentioned counsel and their supporting staff were Dan Cooperman as General Counsel of Apple and Carlene Claus (phonetic) as Litigation Director as well as Rudy Pedraza, CEO of Psystar Corporation.
Minor grammar and style corrections were also made.