World of Apple

An unpublished advert has recently shown on CNBC, the advert for the iPhone shows off the ability to surf the internet.

The advert which is only viewable on YouTube uses a similar style to the others published but demonstrates the scrolling, zooming and general browsing of the internet on the iPhone.

[Update] Apple has posted the ad to its website.

Apple has released three new adverts for the iPhone, in particular a release date of June 29th has been confirmed in the adverts that have aired on TV.

The first advert called “Never Been an iPod” demonstrates how the iPhone is like no other iPod.

The second is called “Calamari” and shows a user staring of watching ‘Pirates of the Caribbean’ but gets a sudden craving for Calamari, a simple Google Maps search for Seafood brings up the nearest location and the user dials the restaurant.

Finally the third ad named “How To” shows How To turn it on, listen to music and more.

Coca-Cola Giving Away 2 Billion iTunes Songs

In what is being dubbed Europe’s largest music promotion, Coca-Cola has announced that it has teamed up with iTunes to give away two billion music tracks to European Cola drinkers.

“Coca-Cola has a long and rich heritage in music, from memorable advertising tracks to grassroots support to big live events. In Summer 2006 we started an innovative new partnership with iTunes,” said Chris R. Burggraeve, group marketing director for the European Union Group. “Coke+iTunes aims to reinvent the ways young people create, listen to, and experience music every day. Thanks to Coke+iTunes, European youth will enjoy this Summer 2007 the biggest pan European music experience ever. And what better way to build bridges among European cultures than through music?”

“iTunes is the world’s most popular online music store selling 58 songs every second at a rate of 5 million tracks a day,” said Eddy Cue, Apple’s vice president of iTunes. “We’ve already had great success working with Coca-Cola over the past year and this new pan-European initiative gives music fans across Europe the ability to download free music all summer long.”

The promotion will begin in May and run through to August of this year.

iPods are also up for winning in the competition along with free tickets to many iTunes and Coke-sponsored concerts featuring various big names.

The 17 countries where the concerts will take place are: Austria, Belgium, Denmark, Finland, France, Germany, Greece, Ireland, Italy, Luxembourg, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, and the UK.

Faithless have also recorded an exclusive track for the promotion, and will perform live at the launch event at Cannes Film Festival.

To aid the promotion Coke has designed a limited edition aluminium bottle.

Final Cut 2 Studio Ships

Several readers have noted to World of Apple that they have received copies of Final Cut Studio that they ordered after its release in April at NAB.

It is reported that upgrade versions of Final Cut Studio 2 are yet to ship.

TBWA to Create iPhone Ad

AdAge reports that TBWA will handle all the advertising for the upcoming iPhone.

The report states that people familiar with the account confirm that TBWA’s Media Arts Lab will handle all creative for the iPhone, much as the agency has for iPod. The agency has handled creative duties for Apple since 1997.

Both Apple and TBWA declined comment on the subject.

Apple has begun airing a new iPod silhouette style advert on American TV.

New Apple iPod Advert

The advert which is called Mi Swing Es Tropical is also available to view on Apple’s website.

Apple has posted three new “Get a Mac” adverts which have all begun airing on US networks over the last few days.

Get a Mac advert called Choose a Vista

The new ads are called, “Genius” where Mac shows off the Genius Bar service available at Apple Stores. “Choose a Vista” is a game made by PC to help him pick a version of Vista. “Party is Over”, PCs air a party to celebrate the release of Vista, but PC moans about broken software and peripherals.

Meanwhile, one World of Apple reader notes that a previously un-aired advert nicknamed “Knocking” has in fact aired on television.

An astute TUAW reader has spotted a new ‘Get a Mac’ advert running on a website and has uploaded the recording to YouTube.

The new advert which can be seen below features PC attempting to go and search for new drivers since he has upgraded to Vista.

(more…)

Office Posse

Apple UK has begun airing a new ‘Get a Mac’ advert called ‘Office Posse.’ The advert stresses to Windows users that Microsoft Office runs more than happily on a Mac.

Apple has begun airing and has posted two new ‘Get a Mac’ adverts online. The new adverts are called Flashback and Computer Cart.

Flashback shows Mac and PC when they were younger, showing how PCs jealousness has lasted for so many years and he still can’t do what Mac can do.

Apple newest Get a Mac advert called “Stuffed”

Computer Cart is related to cryptic error messages and shows a selection of PCs ready to be carted off for repair, one of which as experienced a fatal error.

[Update, 14 April 2007 19.00BST] Apple has added a third advert called “Stuffed”, in the advert PC is shown to be all bloated from the hundreds of programs installed by the manufacturer.

Apple has begun airing adverts advertising the Apple TV on television networks across America. The adverts began running sometime over the weekend without any word from Apple.

The advert features the film ‘School of Rock’ playing on an iMac and as the camera pans away the commentary explains how media is on both your Mac and the TV as well as the iPod.

Apple continues to build hype for the iPhone, this time Apple has filled one side of the 5th Avenue Apple Store Cube with an advert for the iPhone.

The advert reads “Introducing iPhone. Apple Reinvents the phone.”

5th Avenue Apple Store glass cube adorned with iPhone advert

Reports now state that the ad was removed later in the day.

Image courtesy chittagong