World of Apple

Apple has begun airing three more customer testimonial style adverts for the iPhone.

In “Delay” Bryce, an airline pilot, confesses that he used his iPhone to check Weather.com to reverse a flight delay on his plane.

Kristin, a ballet dancer with a blog, talks about how the iPhone allows her to “blog” live from performances with real-time photos posted to her website in a spot called “The Winger.”

“My Show,” Ken is an off-Broadway producer who uses his iPhone to gauge reaction to his performances, making him a “better businessman and artist at the same time.”

The adverts end in the same style as the previous adverts with the camera zooming out showing a black backdrop in an ordinary environment.

On a note of interest, Kristin’s blog “The Winger” has a story about the filming of these adverts, she speaks of a secret trip to California.

Over the weekend Apple has begun airing three new TV adverts in America, the new adverts are not the usual iPhone advert style and are similar to the Switch adverts.

The adverts use ordinary people to discuss what they like and what they use the iPhone for.

• Doug - Mankind
• Elliot - Meredith
• Stephano - One Thing

Following yesterdays posting of a YouTube video, Apple has finally updated its website with two new adverts for the iPhone.

“All These Years” is the advert spotted on TV yesterday which discusses the email, internet and stock functions of the iPhone and asks the question How you survived before the iPhone.

The other advert titled “All The Parts” also shows off the internet connectivity of the iPhone, demonstrating how all the separate parts come together on one device.

Apple has posted two more adverts on its website advertising the advert.

The first advert, ‘Instead’ demonstrates the idea that instead of carrying around an iPod and a phone why not just carry an iPhone.

The second advert called ‘Amazing’ shows off what amazing things you can have in your pocket these days.

Apple has begun a new print advert for the iPhone.

It is unknown at this moment which magazines and/or newspapers have been selected but this scan by MacDailyNews is from ‘Details Magazine.’

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Apple Store employees guard giant iPhone display

Over night it appears that some Apple Stores in America have begun putting up iPhone displays, although keeping most of them shrouded under white paper.

The displays seem to consist of a giant iPhone that appears to have a TV as the screen, presumably to demonstrate the iPhone’s abilities.

TUAW has posted a short gallery of New York’s 5th Avenue Store, the gallery is aptly named “Giant iPhone at 5th Avenue.”

Photo courtesy of Flickr

[Update - 22 June 2007 14.26 BST] - As Americans wake up this morning more pictures of the iPhone displays have begun appearing on the internet. We also know for sure that these displays are not interactive and are being display in the store windows.

AT&T stores also appear to have similar displays, although these are not window displays.

Flickr user sminman2005 has posted a decent collection of photos of the iPhone display in the window of an Apple store.

View them after the jump.

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Following yesterdays announcement that Apple will offer YouTube videos on the iPhone, a new advert has begun airing on US television showing off the latest announced feature.

Apple is yet to upload the video but an ESPN recording can be seen over the jump.

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Paul McCartney features in iPod+iTunes advert

Apple has released a new iPod+iTunes advert featuring former Beatles star, Paul McCartney. In the advert McCartney is singing “Dance Tonight” from his new album.

iPhone Capable of Flash?

A screenshot of the recent iPhone advert has been posted to Flickr, it points out the portion of the New York Times’ that features a flash video.

It should be noted that the website could simply be fabricated onto the iPhone and does not prove the iPhone’s ability to play Flash.

Flash on the iPhone?

Banners Appear in AT&T Stores

A Mac Rumors user has posted pictures of an AT&T store that shows a banner in the window stating the iPhone release date of June 29.

iPhone Banner in AT&T Store

iPhone Banner in AT&T Store

TUAW notes that the latest advert posted by Apple to its website differs from the others.

The original adverts that aired stated that a 2-year contract was required to use the iPhone.

Now the latest advert has the line removed all together.