World of Apple

Apple has begun airing a new advert in America advertising Coldplay’s new album Viva La Vida which is available exclusively on the iTunes Store.

The advert is in similar style to many of the iPod + iTunes adverts featuring Coldplay as silhouettes with some detail retained but the background is filled with beautiful swirls of colour.

Coldplay’s album Viva La Vida isn’t available until June 17th but can be exclusively pre-ordered. The track “Viva La Vida” featured in the advert is available as a single download now.

View it on Apple’s website or download the high quality QuickTime movie.

Apple has aired a new iPod advert on US television. The ad is a return to the famous silhouette style dancers that have featured in past iPod adverts.

Apple recently took a departure from the familiar silhouette style advert to show off particular aspects of its latest iPod lineup.

The new advert is viewable on Apple’s website (direct download link).

High definition (720p) version available on behalf of World of Apple here.

The song featured in the advert is Shut Up and Let Me Go by The Ting Tings.

The first advert entitled “Yoga” features actor Judy Greer as a Yoga instructor frustrated with Vista.

The second advert called “Breakthrough” aims to comfort PC on the fact that the large range of hardware needed to work with Vista makes it difficult for OS to operate smoothly, the pair are comforted by a counsellor who points out the issues for PC.

‘Music Store’ covers the iTunes Wi-Fi Music Store and demonstrates how to get around the store, sample music and then purchase it straight to your phone.

‘Brilliant’ shows off the brand new Location-based features and how it integrates with the Google mapping as well as directions.

Finally ‘Bet’ shows off the advantage of having the internet in your pocket when your friends think they’re right. “Then you have the Internet…and five bucks. In your pocket.”

Apple has begun airing an advert for the iPod touch, the advert first showed during last nights American Idol.

The advert cleverly shows off almost every aspect of the iPod touch, finishing with the phrase “Everybody touch.”

The advert can be viewed via Apple’s website or on YouTube.

Apple has today posted its latest ‘Get a Mac’ advert online. The new advert highlights Tima Machine, one of the key features of Mac OS X Leopard.

The features “Mac and “PC” characters, Justin Long and John Hodgman, respectively. In the ad, PC is confronted with the fact that Apple’s Mac OS X Leopard comes with “Time Machine,” and PC doesn’t.

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Apple has dedicated the Apple.com homepage to its new computer animated Christmas themed ‘Get a Mac’ advert.

The voices of the characters are still played by Justin Long (Mac) and John Hodgeman (PC) but the characters are CGI and share the screen with santa.

The two characters sing “Santa Claus is Coming to Town” with PC varying the lyrics somewhat.

Apple has debuted a new iPod + iTunes advert featuring musical artist Mary J. Blige. The ad is in the style of the long running iPod silhouette adverts.

The advert which can be seen on Apple’s website (direct QuickTime link) features Blige’s newest single ‘Work That’ from the album ‘Growing Pains’.

Apple has posted three new ‘Get a Mac’ adverts.

The first advert called ‘Podium’ shows PC trying to campaign users into thinking that Vista is a good investment but admits himself that he downgraded to XP.

The second which is labelled ‘Boxer’ shows PC trying to fight for his market share in fear that the Mac is growing too fast.

Finally ‘PR Lady’ focuses on the lacklustre behind Vista. PC has taken it upon himself to get someone from PR to put a positive spin on the negative aspects.

Apple has posted a new advert featuring the iPod touch on its website. The ad which started airing over the weekend was inspired by a student made advert posted on YouTube by Nick Haley.

The advert was touched up and made ready for broadcasting by Apple’s long standing adgency, TBWA/Chiat/Day.