The iPod touch advert shows the device off as mainly a gaming device, describing it as the “funnest iPod ever”.

During the advert (viewed here) the voiceover read “all the parts of the internet are on the iPhone”.

But today the ASA said that the iPhone does not support Flash or Java so the advert “gave a misleading impression of the internet capabilities of the iPhone”.

Apple had argued its claim referred to availability of webpages, rather than their specific appearance.

The ASA has stated that the ad cannot be aired again in its current form.

“Because the iPhone doesn’t support Flash or Java, you couldn’t really see the internet in its full glory,” said Olivia Campbell, a spokesperson for the ASA.

“They made a very general claim that you can see the internet in its entirety, and actually that’s not quite true - so we’ve upheld.”

Here is reason one: There are eight seasons of Seinfeld out there with a Macintosh sitting on the corner of his desk. It will be hard to convince people he’s switched to Windows Vista with all of that legacy Mac cred - especially now that Macs are gaining ground on Windows.

The whole thing has “I will do anything for enough money” stamped all over it, and I just don’t believe that is going to help Microsoft’s credibility, much less rehabilitate Vista’s poor public image. When you have to bribe pay one of your competitor’s high-profile users to shill for your own product, it is nothing more than perfuming the hog.

Also, I have viewed Apple’s newest “I’m A Mac” commercials, and they are perfectly positioned preemptively in an area that Microsoft is likely to strike: it is too hard to switch.

For example, here are the “PC’s” theme statements in two of these commercials:

Off the Air: Fear of switching is the foundation of customer loyalty for PCs.

Throne: Vista is something of a hassle, but switching computers is an even bigger hassle.

Of course “Mac” counters this by emphasizing that Apple store employees can move a new user’s data easily over to a Mac for free so that switching is actually easy. Also, having a cute Mac genius explain this in one of the commercials certainly doesn’t hurt.

Now this is funny

Microsoft has hired comedian Jerry Seinfeld to spokesmodel in upcoming commercials for Vista reportedly to focus around the theme of “Windows, not walls” as a dig at Apple’s closed ecosystem. Now, personally I love Seinfeld’s humour, but some things are beyond even his talents. This is like getting a gig to make crabs attractive, but for a cool ten million dollars, perhaps Vista would start to look pretty good to me too. Oddly enough, and I am sure this will be played for much comedic value over the coming weeks, on his wildly popular sitcom Seinfeld, Jerry was known as a Macintosh user. In my ever so humble opinion, Microsoft set the bar too low with their new concept. Vista offers both windows and walls. When I use it, I either want to jump out a window or bang my head against a wall. Bill Gates is also slated to appear in these ads, no doubt appearing as cuddly as a Build-a-Bear.

UPDATE: Oh the humanity! Seinfeld previously appeared in one of Apple’s Think Different ads. Thanks to Don McAllister for pointing that out on Twitter. This raises some very interesting issues. First, is Microsoft aware of this? Second, what does this say for Seinfeld’s credibility? For sale to the highest bidder?

The three adverts called Everyone, Unslow and Work Friendly are all available on Apple’s website.

Coldplay’s album Viva La Vida isn’t available until June 17th but can be exclusively pre-ordered. The track “Viva La Vida” featured in the advert is available as a single download now.

View it on Apple’s website or download the high quality QuickTime movie.

The new advert is viewable on Apple’s website (direct download link).

High definition (720p) version available on behalf of World of Apple here.

The song featured in the advert is Shut Up and Let Me Go by The Ting Tings.

The first advert entitled “Yoga” features actor Judy Greer as a Yoga instructor frustrated with Vista.

The second advert called “Breakthrough” aims to comfort PC on the fact that the large range of hardware needed to work with Vista makes it difficult for OS to operate smoothly, the pair are comforted by a counsellor who points out the issues for PC.

iPhone Advert: Music Store

‘Music Store’ covers the iTunes Wi-Fi Music Store and demonstrates how to get around the store, sample music and then purchase it straight to your phone.

‘Brilliant’ shows off the brand new Location-based features and how it integrates with the Google mapping as well as directions.

Finally ‘Bet’ shows off the advantage of having the internet in your pocket when your friends think they’re right. “Then you have the Internet…and five bucks. In your pocket.”

Apple has begun airing an advert for the iPod touch, the advert first showed during last nights American Idol.

The advert cleverly shows off almost every aspect of the iPod touch, finishing with the phrase “Everybody touch.”

The advert can be viewed via Apple’s website or on YouTube.

The features “Mac and “PC” characters, Justin Long and John Hodgman, respectively. In the ad, PC is confronted with the fact that Apple’s Mac OS X Leopard comes with “Time Machine,” and PC doesn’t.

Happy Holidays from Apple

The voices of the characters are still played by Justin Long (Mac) and John Hodgeman (PC) but the characters are CGI and share the screen with santa.

The two characters sing “Santa Claus is Coming to Town” with PC varying the lyrics somewhat.

Apple has debuted a new iPod + iTunes advert featuring musical artist Mary J. Blige. The ad is in the style of the long running iPod silhouette adverts.

The advert which can be seen on Apple’s website (direct QuickTime link) features Blige’s newest single ‘Work That’ from the album ‘Growing Pains’.

The first advert called ‘Podium’ shows PC trying to campaign users into thinking that Vista is a good investment but admits himself that he downgraded to XP.

The second which is labelled ‘Boxer’ shows PC trying to fight for his market share in fear that the Mac is growing too fast.

Finally ‘PR Lady’ focuses on the lacklustre behind Vista. PC has taken it upon himself to get someone from PR to put a positive spin on the negative aspects.

The advert was touched up and made ready for broadcasting by Apple’s long standing adgency, TBWA/Chiat/Day.

In “Delay” Bryce, an airline pilot, confesses that he used his iPhone to check Weather.com to reverse a flight delay on his plane.

Kristin, a ballet dancer with a blog, talks about how the iPhone allows her to “blog” live from performances with real-time photos posted to her website in a spot called “The Winger.”

“My Show,” Ken is an off-Broadway producer who uses his iPhone to gauge reaction to his performances, making him a “better businessman and artist at the same time.”

The adverts end in the same style as the previous adverts with the camera zooming out showing a black backdrop in an ordinary environment.

On a note of interest, Kristin’s blog “The Winger” has a story about the filming of these adverts, she speaks of a secret trip to California.

The adverts use ordinary people to discuss what they like and what they use the iPhone for.

• Doug - Mankind
• Elliot - Meredith
• Stephano - One Thing

“All These Years” is the advert spotted on TV yesterday which discusses the email, internet and stock functions of the iPhone and asks the question How you survived before the iPhone.

The other advert titled “All The Parts” also shows off the internet connectivity of the iPhone, demonstrating how all the separate parts come together on one device.

The first advert, ‘Instead’ demonstrates the idea that instead of carrying around an iPod and a phone why not just carry an iPhone.

The second advert called ‘Amazing’ shows off what amazing things you can have in your pocket these days.

It is unknown at this moment which magazines and/or newspapers have been selected but this scan by MacDailyNews is from ‘Details Magazine.’

Over night it appears that some Apple Stores in America have begun putting up iPhone displays, although keeping most of them shrouded under white paper.

The displays seem to consist of a giant iPhone that appears to have a TV as the screen, presumably to demonstrate the iPhone’s abilities.

TUAW has posted a short gallery of New York’s 5th Avenue Store, the gallery is aptly named “Giant iPhone at 5th Avenue.”

Photo courtesy of Flickr

[Update - 22 June 2007 14.26 BST] - As Americans wake up this morning more pictures of the iPhone displays have begun appearing on the internet. We also know for sure that these displays are not interactive and are being display in the store windows.

AT&T stores also appear to have similar displays, although these are not window displays.

Flickr user sminman2005 has posted a decent collection of photos of the iPhone display in the window of an Apple store.

View them after the jump.

iPhone display at Apple Store in Dallas, TX | Courtesy of flickr user sminman2005

iPhone demonstration video showing email | Courtesy of flickr user sminman2005

Have the world at your fingertips | Courtesy of flickr user sminman2005

Complete view of iPhone display at front of store | Courtesy of flickr user sminman2005

Apple is yet to upload the video but an ESPN recording can be seen over the jump.

Apple has released a new iPod+iTunes advert featuring former Beatles star, Paul McCartney. In the advert McCartney is singing “Dance Tonight” from his new album.

A screenshot of the recent iPhone advert has been posted to Flickr, it points out the portion of the New York Times’ that features a flash video.

It should be noted that the website could simply be fabricated onto the iPhone and does not prove the iPhone’s ability to play Flash.

Flash on the iPhone?

Banners Appear in AT&T Stores

A Mac Rumors user has posted pictures of an AT&T store that shows a banner in the window stating the iPhone release date of June 29.

iPhone Banner in AT&T Store

iPhone Banner in AT&T Store

The original adverts that aired stated that a 2-year contract was required to use the iPhone.

Now the latest advert has the line removed all together.

The advert which is only viewable on YouTube uses a similar style to the others published but demonstrates the scrolling, zooming and general browsing of the internet on the iPhone.

[Update] Apple has posted the ad to its website.

The first advert called “Never Been an iPod” demonstrates how the iPhone is like no other iPod.

The second is called “Calamari” and shows a user staring of watching ‘Pirates of the Caribbean’ but gets a sudden craving for Calamari, a simple Google Maps search for Seafood brings up the nearest location and the user dials the restaurant.

Finally the third ad named “How To” shows How To turn it on, listen to music and more.

In what is being dubbed Europe’s largest music promotion, Coca-Cola has announced that it has teamed up with iTunes to give away two billion music tracks to European Cola drinkers.

“Coca-Cola has a long and rich heritage in music, from memorable advertising tracks to grassroots support to big live events. In Summer 2006 we started an innovative new partnership with iTunes,” said Chris R. Burggraeve, group marketing director for the European Union Group. “Coke+iTunes aims to reinvent the ways young people create, listen to, and experience music every day. Thanks to Coke+iTunes, European youth will enjoy this Summer 2007 the biggest pan European music experience ever. And what better way to build bridges among European cultures than through music?”

“iTunes is the world’s most popular online music store selling 58 songs every second at a rate of 5 million tracks a day,” said Eddy Cue, Apple’s vice president of iTunes. “We’ve already had great success working with Coca-Cola over the past year and this new pan-European initiative gives music fans across Europe the ability to download free music all summer long.”

The promotion will begin in May and run through to August of this year.

iPods are also up for winning in the competition along with free tickets to many iTunes and Coke-sponsored concerts featuring various big names.

The 17 countries where the concerts will take place are: Austria, Belgium, Denmark, Finland, France, Germany, Greece, Ireland, Italy, Luxembourg, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, and the UK.

Faithless have also recorded an exclusive track for the promotion, and will perform live at the launch event at Cannes Film Festival.

To aid the promotion Coke has designed a limited edition aluminium bottle.

Final Cut 2 Studio Ships

Several readers have noted to World of Apple that they have received copies of Final Cut Studio that they ordered after its release in April at NAB.

It is reported that upgrade versions of Final Cut Studio 2 are yet to ship.

TBWA to Create iPhone Ad

AdAge reports that TBWA will handle all the advertising for the upcoming iPhone.

The report states that people familiar with the account confirm that TBWA’s Media Arts Lab will handle all creative for the iPhone, much as the agency has for iPod. The agency has handled creative duties for Apple since 1997.

Both Apple and TBWA declined comment on the subject.

New Apple iPod Advert

The advert which is called Mi Swing Es Tropical is also available to view on Apple’s website.

Get a Mac advert called Choose a Vista

The new ads are called, “Genius” where Mac shows off the Genius Bar service available at Apple Stores. “Choose a Vista” is a game made by PC to help him pick a version of Vista. “Party is Over”, PCs air a party to celebrate the release of Vista, but PC moans about broken software and peripherals.

Meanwhile, one World of Apple reader notes that a previously un-aired advert nicknamed “Knocking” has in fact aired on television.

The new advert which can be seen below features PC attempting to go and search for new drivers since he has upgraded to Vista.

Apple UK has begun airing a new ‘Get a Mac’ advert called ‘Office Posse.’ The advert stresses to Windows users that Microsoft Office runs more than happily on a Mac.

Flashback shows Mac and PC when they were younger, showing how PCs jealousness has lasted for so many years and he still can’t do what Mac can do.

Apple newest Get a Mac advert called “Stuffed”

Computer Cart is related to cryptic error messages and shows a selection of PCs ready to be carted off for repair, one of which as experienced a fatal error.

[Update, 14 April 2007 19.00BST] Apple has added a third advert called “Stuffed”, in the advert PC is shown to be all bloated from the hundreds of programs installed by the manufacturer.

The advert features the film ‘School of Rock’ playing on an iMac and as the camera pans away the commentary explains how media is on both your Mac and the TV as well as the iPod.

The advert reads “Introducing iPhone. Apple Reinvents the phone.”

5th Avenue Apple Store glass cube adorned with iPhone advert

Reports now state that the ad was removed later in the day.

Image courtesy chittagong

The adverts are as follows;

• Accident - PC falls off the desk because someone has tripped over the power cable.
• Naughty Step - PC suggests doing fun stuff is punishable
• Magic - PC exchanges files with Mac
• Court - Shows how easy it is to make a photo book
• Out of the Box - Emphasises the ease of setting up a Mac
• Networking - A printer connects easily to Mac

iPhone during an advert aired by Apple during the Oscars

The advert which can be viewed on Apple’s website showed multiple times during the Oscars ceremony, the advert contains a collection of short clips from well known films where people answer a phone and say “hello”.

Apple has posted a new US “Get a Mac” advert called “Security”, target directly at Vista’s security prompts.

WWDC Set for June 11-15

Save the Date, WWDC 2007

As rumoured back in January, it has been officially confirmed that WWDC 2007 will take place between the 11-15 of June.

Two Apple Stores Opening Saturday

On Saturday 10th, Apple will open one store in the UK and another in Hawaii.

Apple UK will open its eighth store in England in Southampton, the West Quay Store is situated within the West Quay shopping centre on the upper level.

Apple will also open a store in sunny Honolulu, Hawaii. The store which is situated off the H-1 Freeway at 4211 Waialae Avenue, Space B13 near Starbucks.

Many of the ads are based on the US versions but a couple are new to the set.

The current list of adverts are Tentacle, Office at Home, Restarting, Virus, Trust Mac, and Pie Chart.