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  • That’s it. Event finished.
  • “Apple’s the one place we can do this: we built battery tech, chip tech, software — we bring all those things together in a way no one else can do.”
  • Case that doubles as stand also available.
  • iPad has accessories including a keyboard dock.
  • iPad shipping in 60 days, 3G models in 90 days.
  • “At $499 a lot of people can afford an iPad. 16GB is our base model. For 32GB it’s $100 more, and for $100 more than that you get $64GB. The 3G models cost another $130.”
  • iPad pricing starts at $499.
  • “iPad, the whole internet in your hand”
  • All iPads unlocked and are GSM. Use micro-sims.
  • International deals coming in June-July timeframe.
  • No contract, can cancel at anytime.
  • AT&T providing the service.
  • Unlimited plan for $29.99.
  • First plan includes 250MB data per month for $14.99
  • iPad models available with 3G built-in.
  • iPad syncs with iTunes like the iPod and iPhone. Everything is synced through iTunes.
  • Compatibility with Mac versions and the iPad can connect to a projector.
  • Keynote, Pages and Numbers available for $9.99 each.
  • Phil Schiller on stage. Completely reworked versions of Pages, Keynote and Numbers.
  • iWork UI rebuilt for iPad.
  • “Now something very exciting” iWork
  • Steve demo’ing iBooks store. Some books showing at $14.99
  • “We’re very excited about this.”
  • Apple has developed a new app called iBooks for e-book reading.
  • Steve back on stage.
  • Demo of Need for Speed shift from EA. Demonstrating the speed of the iPad.
  • Demo from the New York Times who have developed an app.
  • Demos from developers.
  • Developers can develop for the large display. New SDK available today including iPad tools.
  • All the apps in the App Store will run on iPad.
  • “We built the iPad to run virtually every one of these apps unmodified right out of the box. We can do that in two ways — do it with pixel for pixel accuracy in a black box, or we can pixel-double and run them in full-screen.”
  • Scott Forstall on stage to talk about 3rd party software
  • Over a month of standby battery life
  • 10 hour battery life
  • 802.11n wireless, Bluetooth 2.1+
  • 16, 32, or 64GB of flash storage.
  • Powered by custom chip called the A4 running at 1GHz
  • Super precise touch display
  • 0.5-inches thin, weighs 1.5 pounds has a 9.7-inch IPS display.
  • Demonstrating calendars, Maps street view, iTunes, iTunes store, HD YouTube playback
  • Demonstrating typing with two hands, all fingers.
  • Two-pane email view.
  • Steve demonstrating web surfing “scrolling is super smooth”
  • “iPad is an awesome way to enjoy your music collection. And, of course, we have the iTunes store built right into the iPad.”
  • “a wonderful way to share your photos. Built in a calendar. Address book, great maps app with Google Maps.”
  • On-screen keyboard
  • Steve holding iPad, very thin. Customisable home screen looks like a mix between OS X and iPhone OS.
  • Introducing iPad.
  • A device would have to do things like web browsing better than a laptop.
  • “Everyone uses a laptop and/or a smartphone. The question has arisen lately: is there room for a third category device in the middle?”
  • “Let’s get to the main event.”
  • “Apple is the largest mobile devices business in the world today”
  • Apple a $50 billion company.
  • Over 140,000 apps in the App Store and over 3 billion downloads.
  • 284 retail stores open
  • We’ve recently sold our 250 millionth iPod
  • Steve on stage.
  • Press is being seated.
  • 5 minutes until showtime.