Following the release of Apple’s first fiscal quarter results earlier today the company held a conference call for media and analysts. Below is a list of notes from the conference call.

  • Quarterly Mac sales grew 33% year over year, 17% growth in market overall.
  • 70% year over year growth in desktops.
  • Average Selling Prices (ASPs) of Mac units fell on average 6% year-over-year, but iPod ASPs rose 9%. iPhone ASPs were down 5%.
  • Portable sales increased 18% year over year.
  • iTunes store recorded a record quarter.
  • Apple ended quarter with target range of 4-6 weeks of iPod channel inventory.
  • Record iPhone sales during the quarter, 100% growth over year-ago quarter.
  • Retail store revenue $1.97 billion, 13% year over year increase.
  • Half of Macs sold in retail stores sold to those who never owned a Mac before.
  • 10 new retail stores opened in quarter, total of 283 stores now open.
  • Avenue revenue per store was $7.1 million. Retail margin was $481 million, up from $409 million in year ago quarter. Record 50.9 million visitors in quarter, compared to 46.7 million in year ago.
  • Apple expects to open 40 to 50 stores in 2010, half expected to be international.
  • Tax rate for quarter was 29%
  • Mac sales in Italy, France, Switzerland and Spain all grew at 40% or higher. Australia was up 70%, China was up almost 100%.
  • Apple reiterates that AT&T is a great partner. Apple has confidence in AT&T’s plans to improve its network.
  • iPod touch sales up 55%.
  • We acquired Quattro to give developers a seamless way to make money off their apps, especially free apps.