AdWeekMedia this week announced the winners of its “Best of 2000s” advertising awards. Apple won numerous awards including “Brand of the Decade”, “Campaign of the Decade” and “Product of the Decade” and “Out of Home Ad of the Decade”. Steve Jobs also won “Marketer of the Decade”.

Brand of the Decade – Apple

In terms of politics and world events, this has been a wild decade, but on the marketing front, one thing has remained constant: Apple’s emotional connection to consumers, who reward it with an almost cult-like loyalty.

Product of the Decade – iPod

The success is all the more amazing because Apple didn’t invent the MP3 player—it redefined it. Prior to the iPod launch, the devices on the market were ugly, weak and could barely hold one album. Apple added more capacity, stronger batteries and a space-age case by designer Jonathan Ive to the mix. What really drove it, though, was iTunes, Apple’s music store, which became a de facto standard for digital music.

Campaign of the Decade – Get a Mac adverts

the campaign managed the neat trick of making the brand look laid back and cool while it mercilessly skewered its rival.

Out of Home Ad of the Decade – Silhouettes

The stark contrast of black figures and bright-colored backgrounds set off the presence of the iPod’s sleek white body and signature earbuds. The treatment (which racked up a shelf full of industry honors including a Grand Effie in 2005) not only made the digital music player instantly recognizable in any language and culture, but it also achieved what in branding is the nearly impossible: defining a product without showing what it even looked like up close.

Marketer of the Decade – Steve Jobs

Meanwhile, to let the world know Apple was not going away, Jobs needed a rallying cry—something to remind the core following of Apple’s rebel spirit. The result: “Think different.” The effort relaunched the Apple brand, but carried an equally important message: Steve was back.