AT&T is considering lower cost plans for the iPhone and other smartphones by setting a cap on the amount of data used in a given month.

The comments come direct from AT&T’s CEO, Ralph de la Vega who said at the Reuters Global Technology Summit last week that he could see AT&T capping data in return for lower costs.

“Right now we continue to study what is the best thing that is available, not just from an iPhone point of view, but what you can do to stimulate additional demand,” de la Vega said at the Technology Summit.

The remarks come not long after reports that AT&T is looking into offering a $20 per month iPhone plan that would give iPhone owners $10 a month in savings but see a data cap put in place.