Apple has begun airing a television advert promoting its three new notebooks that are “not only the greenest notebook Apple ever produced, but the greenest family of notebooks.”

When we redesigned the new Macbook, our designers and engineers set a goal of making not only the greenest notebook Apple ever produced, but the greenest family of notebooks. So every new Macbook has been built using materials that are highly recyclable and free of many harmful substances present in other computers.

In the advert and on a new section of its website Apple touts that fact that its new MacBook Air, MacBook and MacBook Pro are free of harmful toxins, highly recyclable, very energy efficient and come in compact packaging.