It is being reported today that the Advertising Standards Authority in the UK has ruled an iPhone ad as ‘misleading’.
During the advert (viewed here) the voiceover read “all the parts of the internet are on the iPhone”.
But today the ASA said that the iPhone does not support Flash or Java so the advert “gave a misleading impression of the internet capabilities of the iPhone”.
Apple had argued its claim referred to availability of webpages, rather than their specific appearance.
The ASA has stated that the ad cannot be aired again in its current form.
“Because the iPhone doesn’t support Flash or Java, you couldn’t really see the internet in its full glory,” said Olivia Campbell, a spokesperson for the ASA.
“They made a very general claim that you can see the internet in its entirety, and actually that’s not quite true - so we’ve upheld.”
Comments and Trackbacks
All comments made are owned by their authors. Please keep discussion clean and relevant to the main article. Basic HTML tags can be used for formatting comments, and avatars are provided by the Gravatar service.
Trackback link for this entry | RSS Feed for comments
The following sites have trackbacked to this entry:
The following comments have been added by readers: