Six months ago Apple announced that it would standardise the price of iTunes purchases in he UK to be in line with other European stores.

According to a report today, Apple has decided not to adjust the pricing on the UK iTunes store.

“The announcement was that we would match the UK price to that of other lower priced European countries”, an Apple spokesman said. “This is no longer necessary as exchange rates have effectively done it for us”.

At the time of the decision the exchange rate would have meant that a song costing 0.99 euros would be 74p, but as the Euro has risen against the pound in the last few months a 0.99 euro purchase now equals 0.79 pounds.