As per rumours last week Apple today announced that movies from major film studios including 20th Century Fox, The Walt Disney Studios, Paramount Pictures, Warner Bros. Entertainment, Metro-Goldwyn-Mayer Studios Inc. (MGM), Sony Pictures Television International and Lionsgate UK are now available on the iTunes Store in the UK and Canada.

The iTunes Store in the UK features over 700 films available for rent or purchase, with titles available for purchase on the same day as their DVD release, including favorites such as “Hitman”, “I Am Legend”, “National Treasure 2: Book of Secrets” and “Into the Wild”. iTunes Movie Rentals also features over 100 titles available in stunning high definition, perfect for viewing on a widescreen TV with Apple TV.

“We’re kicking off movies on the iTunes Store in the UK with over 700 films for purchase and rent”, said Eddy Cue, Apple’s vice president of iTunes. “We think customers in the UK are going to love being able to enjoy their favorite movies on their iPod, iPhone or on a widescreen TV with Apple TV”.

iTunes movies are available at £6.99 ($14.99 CAD) for library title purchases and £10.99 ($19.99 CAD) for new releases. iTunes Movie Rentals are £2.49 ($3.99 CAD) for library title rentals and £3.49 ($4.99 CAD) for new releases, and high definition versions are priced at just one pound (dollar) more.

Customers have up to 30 days to start watching it, and once a movie has been started customers have 48 hours to finish it — or watch it multiple times.