Apple has begun airing a new advert in America advertising Coldplay’s new album Viva La Vida which is available exclusively on the iTunes Store.

The advert is in similar style to many of the iPod + iTunes adverts featuring Coldplay as silhouettes with some detail retained but the background is filled with beautiful swirls of colour.

Coldplay’s album Viva La Vida isn’t available until June 17th but can be exclusively pre-ordered. The track “Viva La Vida” featured in the advert is available as a single download now.

View it on Apple’s website or download the high quality QuickTime movie.