Boston Apple Store Opens to Much Hysteria [Video]
- May 17th, 2008 - 5.30 pm UTC
- Apple Retail Stores
- Alex Brooks
Last Thursday evening Americas largest Apple Store opened on Boylston Street, Boston.
ifoAppleStore is offering fantastic post-event coverage and many videos have been posted on YouTube (see below).
ifo has pointed out a particular interesting piece of data about the stores Genius Bar. The Boylston Street Store Genius Bar is capable of 1,000 appointments per 15-hour week according to in-store promo material.
That equates to 67 appointments an hour over the stores 15 hour day. The Genius Bar has 17 stools so each stool would have 4 appointments per hour. It appears that Apple expects each Genius Bar appointment to take a mere 15 minutes.
Comments
john 17th May 2008, 20.22 pm
These videos are yet another proof that some people have no life. Fanbois getting excited over the opening of a shopping store? Apple is like Monty Burns here, touching fingertips and saying “Excellent!” over such consumer tools. How pathetic.
Steve Hearn 19th May 2008, 11.18 am
Mad frenzy over a simple store but the main problem is the 15 minute expectation for the Genius Bar. Have you ever had a comp problem that was resolved in 15 minutes? My own experience of the so called Genius bar in London at a certain apple store in a shopping mall was very negative. I could see that they were trying to get done as fast as possible to get through the large number of appointments. Which in itself says that Apple products are lacking in quality like any other computer product. Yes Apple have grown market share but they need to keep focused or it will all come tumbling down. I am a new Mac owner after 20 years of PC but so far have not been that impressed with the Apple products. Yes the OS is cool but overall Apple has not blown me away!
Alex Brooks 19th May 2008, 15.55 pm
Steve,
I can only assume that 15 mins is an average which is easily equalled as the majority of people making Genius Bar appointments simply need their iPod restarting or can’t work out that Safari is an internet browser.