Lionsgate film house announced Monday that it is working with Apple to provide Digital Copies on its DVDs.
An iTunes Digital Copy is a file that can be easily transferred from a DVD disc to iTunes where it can then be viewed on the PC or Mac or synced to an iPod, iPhone or Apple TV.
Lionsgate is the second studio to join the Digital Copy initiative following the lead of Fox back in January.
The first Lionsgate DVDs to debut with iTunes Digital Copy will be the special edition DVD and Blu-ray releases of “Rambo” on May 27th, and “The Eye” latter this summer. In addition, Lionsgate and Apple said they plan to deliver numerous other films on DVD with iTunes Digital Copy later this year.
“Lionsgate is constantly identifying fresh opportunities to monetize its 12,000-title filmed entertainment library in an increasingly digital world and provide product that is at the very cutting edge of consumer taste,” said Steve Beeks, President and co-Chief Operating Officer of Lionsgate. “Our consumers are always looking for new viewing options in terms of the motion pictures they buy, and we are always searching for new ways to deliver content in formats that reflect consumer preference across the entire home entertainment spectrum, from packaged media to digital storage to VOD.”


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