Apple has begun airing three more customer testimonial style adverts for the iPhone.
In “Delay” Bryce, an airline pilot, confesses that he used his iPhone to check Weather.com to reverse a flight delay on his plane.
Kristin, a ballet dancer with a blog, talks about how the iPhone allows her to “blog” live from performances with real-time photos posted to her website in a spot called “The Winger.”
“My Show,” Ken is an off-Broadway producer who uses his iPhone to gauge reaction to his performances, making him a “better businessman and artist at the same time.”
The adverts end in the same style as the previous adverts with the camera zooming out showing a black backdrop in an ordinary environment.
On a note of interest, Kristin’s blog “The Winger” has a story about the filming of these adverts, she speaks of a secret trip to California.
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Sarah
25th October 2007, 23.42 pm
I am a big Mac fan… so I really enjoy these commercials. They show real people with real uses for the iPhone. Kristin was my fav though because I would use it for the same thing on my blog.
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