NBC Universal is reportedly unable to come to an agreement with Apple over iTunes Store pricing so has decided not to renew its contract to sell TV shows on iTunes.

This means a loss of the following NBC Universal shows available for sale on iTunes are “Battlestar Galactica,” “The Office” and “Heroes.” The company has been talking to iTunes about offering Universal movies, but has not done so to date because of piracy concerns.

The current two-year deal extends through December so no action will happen until then, but it looks like NBC is playing the same card that Universal played a few months back.