Apple had made a last minute decision to snap up the domain name iPhone.com.

Jay Westerdal of Name Intelligence has written on his blog that Apple has purchased iPhone.com from domain owner Michael Kovatch for what could be “at least a million dollar sale.”

Kovatch reportedly bought the domain in 1995 but in recent years has used it for an online mobile phone store called “The Internet Phone Company,” thus giving him the legal write to use the domain and refuse any offers Apple made.

Since January and the inception of the iPhone, traffic to iPhone.com has reportedly skyrocketed.

“That domain was so valuable that Apple just had to own it,” Westerdal wrote on his blog. “The headaches would have just compounded had they not owned the domain.”

Although the exact details of the deal are unknown the domain currently points to Apple’s servers.