AppleInsider posts a selection of photos from within the New York Cube.

The photos were taken around 1 hour ago and show the iPhones being brought into the showroom on trolleys with layers of cloth protecting the phones.

iPhones on trolley inside Fifth Avenue Apple Store | Courtesy AppleInsideriPhones on trolley inside Fifth Avenue Apple Store | Courtesy AppleInsider
Staff in New York, Fifth Avenue Apple Store play with newly installed iPhones | Courtesy AppleInsiderStaff in New York, Fifth Avenue Apple Store play with newly installed iPhones | Courtesy AppleInsider

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