Several readers are noting to World of Apple that http://reader.mac.com points to an application “viewable only on iPhone.”

Splash page at http://reader.mac.comSplash page at http://reader.mac.com

The page reads:

Apple has developed a web app at reader.mac.com that will bring RSS feeds to the iPhone. Users will be able to add the addresses of news feeds and check on headlines through the Apple-designed RSS aggregator.

Many users have attempted to spoof iPhone useragents to no avail.