As well has announcing service plans for the iPhone Apple has also unveiled that users can activate their iPhones using iTunes.

“Users will be able to activate their new iPhone in the comfort and privacy of their own home or office, without having to wait in a store while their phone is activated,” said Steve Jobs, Apple’s CEO. “There are tens of millions of people in the US who already know how to sync their iPods with iTunes, and syncing their new iPhone with iTunes works the same way.”

“iPhone’s user-driven activation is another example of how AT&T and Apple have partnered to bring innovative new features to our customers,” said Randall Stephenson, chairman and CEO, AT&T. “iPhone’s innovative activation and sync is just one example of how this is going to be a real industry game-changer.”