iTunes Store Surpasses 2BN Downloads, Paramount Joins iTunes

Steve Jobs announced today that the iTunes Store has sold over 2 billion songs since its inception. As well as 50 million TV shows, and 1.3 million feature length films.

“iTunes has crossed another major milestone by selling over two billion songs — with over a billion of them sold in the last year alone — making it by far the world’s most popular music store,” said Apple chief executive Steve Jobs. “And by selling 50 million TV shows and over 1.3 million movies to date, iTunes is already the largest online video store in the world as well.”

Apple also said iTunes has added more than 100 movies from Paramount Pictures priced at just $9.99 including “School of Rock,” “The Italian Job,” “Mean Girls,” “Zoolander,” “Coach Carter,” “Lemony Snicket’s A Series of Unfortunate Events,” “Lara Croft Tomb Raider: The Cradle of Life,” “Chinatown” and “Breakfast at Tiffany’s.”

New Ads for Mac and iPod

During today’s Keynote presentation Steve Jobs showed off three new adverts showing off both the Mac and the iPod.

iPod + iTunes AdvertiPod + iTunes Advert

The two iPod adverts are very similar, one called Party Animated and the other called Party Color.

Apple also showed off a new ‘Get a Mac’ ad which shows the advantages of Macs over PCs, in particular Windows Vista.

The advert is called Surgery.

Apple Renames

In what appeared to be a shock announcement, Apple has officially changed its company name from Apple Computer, Inc. to Apple Inc.