An interesting blog post on ZDNet claims, “Today, a trusted source forwarded to me via email the following summary detailing the history of the trademark and the secret negotiations between Apple and Cisco that are underway right now, as I write this blog:”
- Apple has known about the iPhone trademark for years and approached Cisco starting in December 2001
- Cisco declined because of existing and planned product lines
- Apple has approached Cisco 3 times over the past year for rights to the iPhone trademark
- Cisco again declined because of existing and planned product lines
- More recently (last few weeks) high level negotiations for a “shared approach”
- It seems that in this case both an Apple cell phone and a Cisco VOIP phone would co-exist with the iPhone branding
- I think these discussions are still active and ongoing


Comments and Trackbacks
All comments made are owned by their authors. Please keep discussion clean and relevant to the main article. Basic HTML tags can be used for formatting comments, and avatars are provided by the Gravatar service.
Trackback link for this entry | RSS Feed for comments
The following sites have trackbacked to this entry:
The following comments have been added by readers:
Sam Davyson
8th January 2007, 18.47 pm
Call me a spoil spot but I can’t believe that the contents of tomorrows keynote is going to change as a result of negotiations going on now. We’ll have to wait and see… but I would bet on no iPhone.
Quote | Comment
Michael Lykke
9th January 2007, 11.35 am
Although I do hope for a phone from Apple, i really wish people would wkae up and take notice of what’s happening at Apple.
If the phone comes out I don’t think it will be iPhone or anything like that. If you took notice you would see that they have been going away from the i naming convention. The iBook is now called the Macbook and looking at all other products they are now called Mac Pro and Macbook Pro - Ie. three of the latest products and none of them are called i anything.
I’m not gonna guess what it will be called instead, if it comes out, but right now MacPhone sounds more likely when compared to the naming of the latest products.
Quote | Comment