For the third time in just seven days, Apple’s shares closed at an all time high of $90.31, up $1.71 on a volume of 23,831,895 shares.

The steep rise in stock price appears to be associated to positive views from analysts that believe Apple will sell up to and above 14 million iPods over the Holiday Season.

Analysts have also weighed in on the constant rumours surrounding the iPhone, this is also believed to have helped Apple’s share price.