Earlier in the month on October 7th Apple filed for the trademark “Vingle”. Vingle is described as “Telecommunication services, namely, electronic transmission of streamed and downloadable audio and video files via computer and other communications networks; providing on-line chat rooms, bulletin boards and community forums for the transmission of messages among computer users concerning entertainment, music, concerts, videos, radio, television, film, news, sports, games and cultural events; web casting services; delivery of messages by electronic transmission; provision of connectivity services and access to electronic communications networks, for transmission or reception of audio, video or multimedia content;”

A second filing describes Vingle as “Retail store services in the field of entertainment, namely, musical, audio and audiovisual works and related merchandise, provided via the internet and other computer and electronic communication networks; data storage and retrieval services; computerized data storage services; electronic storage and retrieval of documents, data, images, audio, video and audiovisual works; information, advisory and consultancy services relating to all the aforesaid”

And a final filing describes Vingle as “Computers; computer hardware; computer peripherals; hand held computers; computer terminals; personal digital assistants; electronic organizers; electronic notepads; apparatus for recording, transmission and reproduction of sounds, images, or other data; portable and handheld digital electronic devices for recording, organizing, transmitting, manipulating, and reviewing audio, video and still images files; magnetic data carriers; mobile digital electronic devices; telephones; computer gaming machines; monitors, displays, keyboards, cables, modems, printers, videophones, disk drives; cameras; computer software; computer software for use in authoring, downloading, transmitting, receiving, editing, extracting, encoding, decoding, playing, storing and organizing audio, video and still images; computer software for DVD authoring; prerecorded computer programs for personal information management; database management software; computer programs for accessing, browsing and searching online databases; blank computer and consumer electronic storage media; computer and electronic games; user manuals sold as a unit with the aforementioned goods”

Let the speculation and mass hysteria begin.