World of Apple

Apple has begun airing three new iPhone 3GS adverts.

The first advert called “Skateboard” demonstrates the iPhone 3GSs video recording and editing and sharing via email.

The second advert called “Copy and Paste” actually shows a feature of iPhone OS 3.0 rather than the iPhone 3GS itself. The advert demonstrates how the iPhone can now copy and paste almost any content into an email or text message.

Finally “Voice Control” shows how the iPhone 3GS can be instructed to play songs or call contacts just by speaking.

Apple has detailed in a support article some changes that have occurred recently to its MobileMe online service.

In the Mail application HTML mail messages retain their formatting and do not convert to plain text, the unread message icon now appears next to each folder and the inbox. Issues with iPhone OS 3.0 mail searching and email aliases on Mac OS X Mail have now been resolved.

Apple also goes onto to detail the changes with coincide with the release of iPhone OS 3.0 and the new iPhone 3GS, owners of the 3GS can now upload videos directly to MobileMe as well as talking about the new “Find my iPhone” feature.

A message on O2 UK’s website states that the exclusive partner to Apple in the UK has run dry of all iPhone 3GS stock.

The message appeared towards the end of last week and states that stock is expected to return “at the end of this week.”

A similar message has also appeared on Fido’s website, the Canadian carrier states that stock will be available in the “coming weeks.”

Apple retail stores in both Canada and UK appear to have healthy stock of the iPhone 3GS.

MacDailyNews has republished an internal AT&T memo which states that the iPhone 3GS launch day created the best sales day ever in AT&T’s retail stores.

1. Fact of the Week: On June 25, the day Michael Jackson died, text messages sent on our network spiked at 65,000 messages per second — the largest volume ever recorded — surpassing events like American Idol voting and New Year’s Eve, when millions of our customers wish their friends and family a happy new year via text.”

2. “iLaunch day 2009 was one for the record books, as AT∓T customers scrambled to get their hands on the fastest, most powerful iPhone yet.

Here’s a look at some of the milestones we achieved:

* Best-ever sales day in our retail stores
* Second-largest traffic day in our retail stores
* Most transactions processed via our IT systems in a single day
* Most upgrade eligibility checks in a single day
* Largest order day in att.com history
* Largest features sales day in att.com history

On this year’s launch day, iPhone sales exceeded sales recorded on 2008’s iPhone launch day, Black Friday 2008 and Dec. 26, 2008 — all heavy-volume sales days. In fact, this year we surpassed 2008’s launch day sales at about noon Central time, and sustained our previous peak hour record, also set in 2008, for 11 straight hours.

Apple has recently issued what some call a “common sense advisory” warning iPhone 3G and 3GS owners not to use there iPhones in temperatures exceeding 35º C (95º F).

If your iPhone does begin to exceed the maximum operating temperature then you may experience issues with network signal, display brightness, device not charging or a message will display (pictured) warning you.

If an overheating message is displayed, turn off the iPhone and allow it to cool. Whilst the message is display Apple states that emergency calls will most likely be able to be placed.

Yesterday Apple released iPhone OS 3.1 to the developer community for testing. As expected the update includes several enhancements to the iPhone OS.

iPhone OS 3.1 offers the following enhancements:

• Ability to use Voice Control on iPhone 3GS with a Bluetooth headset
• Video editing on iPhone 3GS is now non-destructive, offering the option to “save a copy”
• iPhone vibrates when moving home icons
• Fraud protection option has returned to Safari
• Noticeable improvement in iPhone 3GS battery life
• Startup and shutdown speed improvements

World of Apple will provide further coverage of iPhone OS 3.1 in the coming days

iPhoto 8.0.4 Update - 102.27MB

This update addresses a rarely encountered issue involving photos imported into a previous version that could affect overall stability, and corrects references to a few points of interest and location names that were labelled incorrectly.

[Update] Title corrected, apologies for confusion.

Late last week Apple made an update to Mac OS X Snow Leopard available via the built-in Software Update facility. The update which brings Snow Leopard to build 10A394, is described as bringing “general operating system fixes for stability, compatibility and security.”

Despite Apple’s loose description the latest update to Snow Leopard brings along the Dock Exposé functionality demonstrated during the WWDC 2009 keynote.

Apple has given iPhone developers access to version 3.1 of the iPhone SDK. In addition Apple has also released iPhone OS 3.1.

The new iPhone SDK 3.1 carries the build number 9m2736a where as the OS has the build number 7C97d.

MacBook Air SMC Firmware Update 1.2 - 623KB

This SMC firmware update adds compatibility for the latest service replacement batteries.